There can be no denial of the fact that globalization has come to become the most influential phenomenon in the modern day world. Globalization has come to influence many aspects of human life and existence. In a world that is greatly diversified, globalization has emerged as the omnipotent and omniscient force that has come to exercise its influence on societies, cultures, identities and communication. A close introspection of the intertwined relationship of culture, communication and globalization would enable one to have a better comprehension of the occurrence and the dynamics of the various spheres. There can be an extensive debate about the positives and negatives of globalization and its influence on the world society and people. Nonetheless, the presence and inevitable growth of globalization is something that cannot be turned a blind eye to under any circumstance. It needs to be understood that globalization is the best possible instrument that works for spreading the cause of capitalism in the modern day scenario.
Now, it needs to be reckoned that the phenomenon of globalization has a major economic dimension that is of immense priority. Globalization has opened up newer avenues for the developed nations as well as the developing or under-developed countries. Capitalism aims to exercise its might on the entire world by gaining profit in the economic sense. (Sklair 2005) Owing to globalization, there is a relationship among the nation states that have come to adapt to an economy that is largely linked to other countries. While the developed nations can function to outsource jobs to other nations, the developing or under-developed nations can extend their businesses by reaching out to the foreign markets in the developed countries. As such, there is inter-dependence in the age of globalization. One needs to understand the fact that culture is linked with the phenomenon of globalization. Cultural milieu plays a major role in ascertaining the identity and lifestyle of the people of a society or community. The world is a place with a large number of different communities and societies that differ from one another in various ways. (Mathews 2006)
But, in the age of globalization, culture is influenced by globalization. One needs to reckon the fact that the new era in this world has opened up avenues for cultural exchange. The capitalists know very well that a standardized form of culture has to be there so as to enable them to reach out to every corner of the globe with the products. As such, it is the tendency of the dominant world culture to exercise its influence on the other cultural milieus by penetrating articles and values that are attributed with cultural values. Thus, one needs to delve deep into the intertwined nature of cultural globalization and economic globalization. (Gallagher 2005) Economic globalization binds the communities and cultures in one thread by propagating monoculture. Monoculture can be defined as the phenomenon where the dominant Western culture goes on to overshadow the indigenous cultures of various nations and societies with the cultural markers of the western culture itself. In this way, the lines that demarcate the various cultures of the world get blurred owing to the economic globalization. Also, cultural globalization goes on to boost economic globalization as it enables the producer to penetrate the indigenous markets with standardized products. (Hart-Landsberg, Martin 2013)
In the present era of capitalism, one would not find the economic exploitation in the old sense of the term. One would not find the industrialists or bourgeoisie exploiting the workers in matters of wages or productivity. Rather, the rich class has taken the route of finding profitable business all over the world by expanding the market and reach. It needs to be comprehended that globalization aims to link the various societies and cultures so as to extend the market of a business to the entire globe. (Possamai 2003) One can imagine a single product being sold all over the world in the modern era. This provides the producer with the best possible chance to heighten the business. Indeed, globalization is something that is driven by the aim of monetary benefits and economic development or profits. In the present era of Late Capitalism in the world, globalization has come up as the most effective tool in the arsenal of the bourgeoisie or the rich people. (Chernus n.d.)
As such, capitalism aims to establish the omnipresence of globalization in the world so as to convert each and every corner of the world into its potential market. One can imagine the amount of revenue that would be involved if the producers could reach out to the entire world’s innumerable people with the array of products. Hence, working on establishing a monoculture works for the bourgeoisie. (MacLeod 2001) The same products or services can then be catered to the world irrespective of any sort of disparity in customs or practice. The economic dimension of globalization is the driving force behind aiming to reach out to the entire world. However, in this process, the cultural identities and the customary practices and lifestyle of people belonging to various communities of the world are subdued by the influences of the monoculture as propagated by globalization. (Robinson & Harris 2000)
This is the age of popular culture- something that is essentially driven by the capitalistic ambitions of profitmaking. As such, artworks are produced in an ambiance or system that can very well be termed to be the culture industry. The aim of the works of art is to cater to the people and merely entertain them so as to extract a lucrative profit from the work. However, this outlook goes on to undermine the importance of aesthetic exploration and portraiture in any artwork. Neither does it provide much room for auteurs so as to explore their creative zeal in their works. Popular culture being the product of the phenomenon of globalization goes on to reach out to the world population blurring the lines of differences of communities. Thus, the indigenous cultural markers of the communities are undermined and overshadowed by the products of popular culture. (Jameson 1991)
Thus, one can very well comprehend that globalization has specific ways to influence the people of the world and reach out to the corners of the globe. While the underdeveloped or developing nations get the great opportunity of showcasing their products in the foreign market so as to enhance their economic ties with the larger part of the world society, the developed nations take this opportunity to establish their market all over. As such, one can come to opine that globalization is having a negative effect on the world owing to the effect on culture, identity and sense of diversity. (Amin 1997) Indeed, globalization is something that is used by capitalism for bringing commonality among the various cultures and communities so as to ensure that business prospects are heightened. Although global dynamism of capitalism has few positives for the society, the negatives cannot be overlooked in the context of the discussion. One can recall how the capitalist form of production came into existence and started to exploit the working class people. The rich people earn the profits by employing the poor in the industries and other places of work, while the workers were given unreasonable wages for their work. (Heller 2003) The political theory of Communism is based on the interpretation of the economic disparity and the exploitation of the proletariat class of the society. The political theory delves deep into the exploitative methods and practices of the bourgeoisie, and calls for a mobilized class revolution on the part of the proletariat or the oppressed people of the society. In this context, it has to be comprehended that capitalism as a mode of production and economy has evolved over the years. Indeed, globalization has played an important part in the transformation of the dynamics of the capitalist class of the society with the consumers or the workers. (Kang 1996)
The phenomenon of globalization goes on to aid the process of capitalism in the present era. One needs to take into consideration the fact that the world has now become connected via the internet that enables the rich people or the modern day bourgeoisie to employ people from various corners of the world. As such, there is a spread of potential workers in places where the owners of companies would require spending less for the remuneration of the workers. (Robertson 1992) Hence, outsourcing has reached a heightened position in the present era with work being outsourced to developing or developed nations so as to ease the expenditure of production or work. Thus, one can imagine how the economies become intertwined in this process. Also, there is a spurt in providing work on a freelance basis in the present times. While this gives the opportunity to the people of the developing or underdeveloped countries to find employment or earn money, the companies are emancipated of their liability toward a full time employee. (Balakrishnan 2000)
It needs to be taken into account that the work force being disseminated in corners of the world it is hard for the employees to be in communication with one another on a personal level. They might very well have communication among themselves that is regulated and monitored by the employer, but there is hardly any scope of uniting to stand up for any particular work-related impediment or issue. This situation stands in stark contrast to the situation before when the workers of a factory or industry could come together for a cause to rise up against the oppressions of the bourgeoisie. (Marmojelo 2013) The phenomenon of globalization and outsourcing of works strips the employees of the chance to rise up against the employer. As such, Late Capitalism can be termed to be quite the perfect form of capitalist economy where the bourgeoisie has the opportunity to use the work force in the way they like without any chance of class struggle or revolution in the truest sense the world. Thus, the mode of communication that has been revolutionized in the new era has a huge influence on the work culture and dynamics. (Hay 2000)
There can be no doubt about the fact that capitalism has transformed itself and its ways with time in human history. As it has faced opposition and criticism, capitalism as an economic system has endeavored to develop ways in which it can neutralize the threat of class struggle or mobilization of the masses. (Robinson & Harris 2000) In the times of industrialization and the years after, there were chances of mass upheaval owing to the oppression and economic exploitation of the workers of the society. However, in the recent times, Late Capitalism or the third phase of capitalism has come to take a nearly perfect shape where it is extremely hard for the people of the world to even comprehend how they are being economically exploited by the capitalist economic system. As such, while comprehension of the exploitation becomes quite difficult for people, the act of mobilizing against the oppression of capitalism becomes much harder for the people who are on the receiving end. (Democracy Now 2000)
The globalizing dynamics of capitalism can thus be taken to be one of the best tools in the arsenal of the economic system of capitalism. Globalization has come to exercise its influence on the economic dynamics of the nations and societies. Apart from having an immensely significant influence on the economic dynamics of the world, globalization has come to leave a mark in the domain of cultural identity and culture as well. (Alexander 2014) There is a tendency toward the homogenization of the culture, society and communities of the world. The process of homogenization makes way for the enhancement of the power and influence of the phenomenon of globalization. The places where the capitalist ideology fails to exercise its influence via globalization, it goes on to adapt the process of assimilating in the localized cultural markers is followed. Monoculture can be seen as a major byproduct of the ongoing process of globalization. Also, popular culture is being promoted and propagated in the present day world so as to make way to globalization and the intertwined relationship of the societies. Very intriguingly, the factors that have been mentioned contribute toward maximizing the economic gains of the capitalists.
It would be correct to conclude that the globalizing dynamics of capitalism has made the world getting connected by the factors of economics, culture and communication. The change that has come about in the globe in the present day scenario is highly important so as to comprehend the encompassing effect of globalization and capitalism. In today’s time, capitalism has found a place in every sphere of human society and the world. There can be extensive debate over the associated pros and cons of the phenomenon of globalization. But, the surmounting presence cannot be denied in any way. Although the differences are gradually getting neutralized owing to the homogenization, there is no way this process can be reversed. Capitalism’s globalizing dynamics can be described to be the ultimate truth in the present era that cannot be missed. It has come to influence people’s lives in all the ways possible.
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