Benchmarking is a systematic process where leaders of an organization conduct a market performance analysis by comparing its practices with those of a similar organization as a strategy to re-assess its own competitive ability in the market. The approach is applicable in health care organizations in order to assist the institution to understand the prevailing best practices in health services delivery to the clients. The process requires internal understanding of its current strategy, comparing with other similar organizations and then implements the comprehensive strategic plan derived from the benchmarking process.
OFI (Opportunity for Improvement) is a standardized form utilized by health organizations to evaluate the opportunities that an organization can seize in order to improve their products and service delivery. The assessment may be conducted by an internal or independent team that compares current performance and the projected performance to attain the organization’s competitive advantage. PIT’s is a comprehensive service provided by information and technology experts that feed all the health data in an electronic form. The requirement is a compliance with the United States Affordable Health Care Act.
The health care management should appoint a team of experts that are composed of independent health experts in order to deliver impartial results. The team should be answerable to the executive managements and the organization’s board of directors. Such a strategy shall enhance transparency and honesty on the part of the implementing team and thus prompt the management to act on the stakeholders’ recommendations.
One of the factors that any organization holds close to its core values is the corporate social responsibility. Stakeholder’s engagement is the essence of corporate social responsibility and thus the driving force the organizations survival in the market. In an organization, all parties that partially or wholly influence the performance of an organization are regarded as stakeholders. The stakeholders in a health institution include patients, medical suppliers, donors, investors, shareholders, policy makers, government health agencies and the surrounding society. Decision making approach and the style of communication are the essential factors to effective stakeholders’ interaction and success. The health management. The Chief Executive Officer (CEO) should lead the management in creating an enabling environment with all interested parties in the health organization regardless of their social status or intellectual capability.
As the Chief Executive Officer (CEO) of the community hospital in Midwest, I will utilize the following guidelines in order to revamp the stakeholder’s relationship with the hospital management:
The first initiative will be to engage in an inclusive benchmarking session where the management shall identify the varied objectives of engaging with different stakeholders. This is because different stakeholders have different interests that deserve individual approach. Planning stage will be defined by a subjective maximizer decision making style where every stakeholder’s sentiments, suggestions and criticism shall be upheld for the benefit of the health institution. It will be imperative to identify all stakeholder’s despite their minimal influence because the form the basis of an organization’s survival. The major stakeholders to consider shall be patients, medical suppliers, donors, health policy makers, government institutions, and the surrounding environment.
Understand stakeholders’ objectives and opinions
After identifying the stakeholders, we shall invite them for an interactive, encouraging and all inclusive session where every stakeholder will be granted a chance to outline their suggestions and sentiments. The importance of conducting an interactive session is because most stakeholders’ objectives share certain successive similarities that can only be attended concurrently. For example, patients and the surrounding society often share most objectives.
Internal preparedness along the stakeholders’ interests
The other stage shall be to identify all the resources necessary that would facilitate the hospital management in serving the stakeholders’ interest without bias. For instance, the hospital shall engage on prompt payment to medical suppliers, quality services to patients and effective accountability to enhance receipt of funds from donors and the government.
Trust and honesty among all stakeholders shall be upheld. Trust will be on a mutual basis and manifested through continuous and transparency of the hospital’s activities.
As the manager, I shall endorse collaborative and accommodative communication approach to communication in order to yield effective strategic plan for the hospital
Response and Implementation
The management shall embark on prompt response to the stakeholder’s suggestions through creation of an online interactive platform such as E-mails, websites and social networks to improve effective and cost-effective stakeholder’s engagement.
Monitoring, evaluation and record keeping
The stakeholders’ strategic plan shall be subjected to periodic assessment where all stakeholders’ representatives shall participate in a half-yearly consultative forum to evaluate the hospital’s commitment to safeguard the stakeholders’ interests. All discussed policies shall be put into the record for future reference. Consequently, stakeholders’ relationship shall be safeguarded for the continuity of the hospital’s service delivery to all its clients.
A good organization strives to motivate its workforce through appreciating their innovative and logical reasoning in solving a certain contention in an organization. The collaborative communication approach among the hospital’s personnel and external parties has cemented the inclusive approach to attain the hospital’s objective. The Northwest Community hospital has developed a social welfare program that appraises individual worker’s performance and rewards them based on their performance. Additionally, all parties in the institution are provided with an opportunity to suggest the modalities of augmenting the quality of health services and improving corporate social responsibility.
As health practitioner, I shall propose a social welfare program where all personnel shall be assessed and appraised based on their performance. In order to improve the program and enhance transparency, customers and the society shall be involved in assessing each’s individual's performance before an individual’s performance is appraised.