Sigmund Freud’s research on personalities came up with three types of personalities based on how individuals relate to the world. The three personalities that he came up with include obsessive, erotic and narcissistic personalities. Erotic individuals seek to be loved and want their work environment to be based on team-orientation whereby everybody feels close enough as a family. Obsessive personality is based on rules and what is right and looks for ways to improve more knowledge. Narcissists, on the other hand, take pride in what they accomplish and do what they ought to do at any cost and will not satisfy any other person's interest. After the research by Freud, there came up one more personality type, which was brought up by Erich Fromm. The fourth type is known as the marketing personality. The marketing personality was characterized as highly adaptable. It seeks both collaboration and growth and enjoys networking and facilitating.
Currently, many leaders around the world portray some the personalities described by Freud. Take for instance Vince Lombard, a very famous coach. He portrays the Erotic personality. The fact that he accepted gay players in his team shows that he has an erotic personality. It is said that Lombardo went as far as making sure that none of his players had a problem with the gay members of the team. The fact that he accepted every player the way he was made him create a good team based on discipline, and this was one of the major things that grew his fame. Many people think that he left a big legacy and was one of the best coaches of his time. Through Erotic personality, Lombardo created a great team; probably, if he did not have such a character, he would not have had a great career and legacy (Smith, 2013).
Apart from Lombardo, Steve Jobs was one of the most influential people in the 20th century. Some say that Steve Jobs did not become successful because of the fact that he was brilliant and hardworking, but because he had something more. He can be described as a narcissist. He would do anything to make sure that Apple succeeded. The fact that he did not care about other people’s opinions about his approach proves that he was not ready to let anything get in the way of his success (Marks, 2011). It is said that he was very authoritative and that employees could not put anything on Apple devices without his permission. It is said he did not care if the people accused him of restricting free expression. If he did not have such a personality, probably Apple would not have risen to become one of the leading companies is the world.
On the other hand, Rupert Murdoch possesses the marketing personality. He is the executive chairperson of News Corp. His media empire has subsidiaries in UK, Australia and the US. The company owns news channels, and newspapers. He is certainly one of the best people in the marketing world. His personality has ensured that his company is one of the leading companies in the provision of news services in the world. Over the years, the UK news firm has had both volatile and complex changes. The UK newspaper subsidiary has generously contributed to the rate of change in the market. All these achievements can be attributed to Murdoch’s marketing personality (Brennan, Baines, Garneau & Vos, 2007).
Lastly, Vladimir Putin, the Russian president, can be said to have an obsessive personality. The fact that he puts excessive attention to things proves that he is obsessed with everything that he does, especially politics. Take for instance the fact that he was able to unite the divided soviets. He is obsessed with creating order in politics and that has earned him the reputation of being a strong man (Hill & Gaddy, 2013).
Brennan, R., Baines, P., Garneau, P., & Vos, L. (2007). Contemporary Strategic Marketing. 2nd ed. Basingstoke: Palgrave Macmillan.
Hill, F., & Gaddy, C. G. (2013, February 15). Putin's Personality Disorder. Retrieved February 2016, from Foreignpolicy.com: http://foreignpolicy.com/2013/02/15/putin-personality- disorder/
Marks, G. (2011, October 10). Steve Jobs Was A Jerk. Good For Him. Retrieved February 2016, from Forbes.com: http://www.forbes.com/sites/quickerbettertech/2011/10/10/steve-jobs- was-a-jerk-good-for-him/#32f3aaf22738
Smith, M. D. (2013, May 3). Vince Lombardi accepted gay players on his team. Retrieved February 2016, from NBC Sports: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&cad=rja&uact =8&ve d=0ahUKEwjRk5bC4tjKAhUFRhQKHXQdCxUQFghNMAc&url=http%3A%2F%2Fpr ofootballtalk.nbcsports.com%2F2013%2F05%2F03%2Fvince-lombardi-accepted-gay- players-on-his-team%2F&usg=AFQjCNGwT18SNEtiVk