Global Gadgets Imports (GGI) already has a set line of products on the market and it has been operating however, the sales have decreased. Therefore, it is important to create a promotion strategy in order to inform the customers about the renovated product line and enhance the market reach based on the current promotion options available. It is important to understand here that the products are currently being sold with the help of distribution chains and therefore it is important to use print marketing and take the help of posters, charts and banners to fill these distribution chains with information related to the products. Considering the fact that the product is related to electronic goods, it is obvious to expect the customer’s new technology and the same needs to be promoted as well. In order to keep a focused approach, it would be ensured that the entire promotion plan is related to the distribution chains, use of web (digital promotions) and direct reach to the customers. If we discuss about the distribution chains, it is important to understand that considering the fact that the product is being sold only through this channel, the target population is available only here and therefore it is important to do good, branding campaign within the chain. The first step to apply the non-digital promotion strategies, and to create awareness among the customers who visit the distribution chains where the product is. displayed. Hence, it will be important to ensure that there are adequate branding, charts, posters and banners in order to make the customers are aware about the products and the new technology which is being introduced. The posters and signage will be bright; however, will show luxury and simplicity through the characters that will be a part of the promotion prints.
All the customers who are visiting the stores will be provided with a pamphlet which will guide them about the new products and the current products from Global Gadgets Imports (GGI) and will offer them some discount in order to attract them towards a product. The customers would be asked to fill a form in order to participate in a contest where a lucky draw will be done in order to find the winner, and in the form, the customer would be required to provide all his contact details including the e-mail ID and the consent to get marketing mails from Global Gadgets Imports (GGI). Newspaper promotions have always been important for product promotions and therefore there will be a separate section, which will be booked for newspaper promotions for two months where the promotion will not only describe the quality and the range of products, but will also give the customers an opportunity to use it as a coupon in order to get discounts and deals on the products.
We will discuss here the digital promotions that will be done for the company, which will include product reviews, media promotions and where promotions. An honest product review is an important and trustworthy source to the customers and therefore it would be beneficial to contact a business Channel to provide an honest review of the imported gadgets sold by Global Gadgets Imports (GGI), this will help to directly inform the customers about the products and its features through third-party. The next step will be to promote the company and its product line on the television, and this step will be continued for three months, so as to generate good awareness among the people about the brand and its product line. Lastly, search engine optimisation will be used in order to ensure that the products are available at the higher rating in the web search engines and that there are various links floating on the web which direct the customers to reach the website of the company where the product is listed and is being sold.
E-mail marketing is an important channel, and it is important to have a e-mail database of the target market in order to obtain good benefits with the help of e-mail promotions, hence the database that has been collected from the customers at the time of getting the promotion form filled, will be used to send regular product updates and promotion mails. Lastly, all the promotion strategies which will be applicable as discussed, will be repeated for a period of three months and all the product sales conducted during these months would be selected for a feedback which will be added as customer satisfaction level to the future promotion campaigns, where the customers will be informed about the satisfaction level of the customers who have previously procured the products.