Introduction of Tuning Printer
As it has been witnessed on previous years, there have been a lot of new printers that have been introduced in the market. It is on this wave that the Tuning printer was released. The launch as it was expected was popular due to the large publicity that the printer had received. Convenience and durability are the main features that the customers are focused on finding in a product. As opposed to the past, when customers focused on the cost and availability of spare parts, customers are interested in a product that will give them the printing services they need with the least effort possible.
Tuning printers have a broad appeal across a lot of different customer types; with the convenience that it has brought it is anticipated that it will be one of the best printers ever made in history with incorporation of the latest technology. In contrast to different types of printers that have been produced in the past, Tuning printers focus both on industrial and personal use. Concentration on both single consumers and industries has been enabled by production of different sizes of the printer. The printer comes in different sizes both big and small depending on the amount of production it is aimed to produce.
Tuning printer has incorporated the latest technology by being able to run under predefined programs. The printer is flexible enough to be able to run on different interchangeable programs; this makes it suitable and appropriate for both commercial and personal use as people can effortlessly make their own custom made products. This is major competitive advantage of the printer as this technology is new in the market and hence higher chances of its survival in the industry.
The printer also comes with interchangeable parts. One can swap the parts between different machines. There has been a major problem on the possible source of the parts for the printers some being so rare that one had to refer to the manufacturer for spare parts. This has been solved by the fact that the parts of the printer can be exchanged with those of existing printers.
There is expected to be a slow growth in the market for the first 3 months, this is mainly because people will need to build trust on the new product before they decide on whether to invest on it. However, after first few months the demand for the printers is expected to rise with a boom after the customers realize the capabilities of the printer. There is a plan to produce massive amounts of the printers after gagging the reaction on the first month to make sure that high demand of the same by the third month will be catered.
Availability and convenient transport after purchase are the main marketing activities. The company wants to ensure that the market will not run out of ready products in case there is a higher demand in the street than the one anticipated in the market. As a consequence, the company has produced more machines and stored them just as a backup in case of extraordinary demand. Also, customers find it inconvenient having to incur more cost after purchase of a product and as direct result, the company has decided to give free after sales service to anybody who purchases the printer within the first two months.
Another marketing activity will be advertisement; media plays a great role in marketing a product, plans are underway to start a great advertising campaign all over the media including print and social media to make sure that it reaches out to as many people as possible.
Andrews, J. (2009). A+ Guide to Hardware: Managing, Maintaining and Troubleshooting. New York: Cengage Learning.