The article I have chosen is related to prepare students for the global audience, and the relevance of media literacy in the global market. The article explores the need for preparation and production of media students in the global market, and the need for exposure to a global view of literacy. The article also is addresses educators on the need to produce students prepared for the international market, which is becoming increasingly relevant. The author relates the demand for such students to the growth of a global nation, hence international distribution and production of films. Additionally, the need for production of international students is attributed to different markets globally, which demand different programs depending on the culture, particular concerns and interests. Hence, the need for educators to adjust communication courses content to cater for tis demand.
The investigator in this article poses the hypothesis on global growth of audience, hence the demand for students who are prepared for the international market. The investigator possesses different questions in an attempt to address the question of the need of production and preparation of students with exposure to a global view. The investigator also addresses the question as to the need and why media students should be exposed to the global market. The article also addresses how programming changes and change in culture, demands production of students with a global view. Similarly, the article poses the question of why international consideration in the media, is an excellent exploration to increase financial gain. Generally, the article tends to answer the question why it is important for media students to prepare for the global market, as it is relevant with the globalization.
The research methodology used in this article includes collecting information from communication courses in different schools and their content, communication structures and how they operate. This is seen to be helpful in reaching the conclusion on what is offered and the gap left, hence recommencing what needs to be improved. The research methodology also includes observations on different courses offered compared to the demand in the market. Another research methodology used, is a collection of information from different articles, reviewing and comparing different opinions, hence reaching a conclusion based on similar facts in relation to the need of students exposure to the global market.
The research findings show that there is a gap in the need for students who have global exposure. This can be seen in the courses offered, and therefore the need to address this issue. Similarly, the article answers why there is a need for students who have such exposure, and the investigator attributes this to the growth of the global market, cultural change, change in technology, the need to address different audiences and existence of different infrastructures. The author also shows how globalization comes with its challenges to the media industry, and the need to address such challenges to expand financial gain.
The article has implications that future research should focus on the preparation for students for a global market. The article implicates that globalization possesses its own challenges which range from technology, cultural diversity and changes in programming which will need to be addressed. Therefore, the curriculum offered to students should not be rigid but should change depending on demands seen in the market. Therefore, educators should anticipate change in curriculum depending on the change in the market demand.
This article is similar to the elements covered in Hatchen and Scotton textbook, in that; there is cultural diversity in the text, causing demand for analysis of media content by other countries like Africa, hence the need to have global preparedness by students (Hachte & Scotton, 2012, p.97). Similarly, both readings show globalization comes with new challenges and also opportunities which present new business opportunities (Hachte & Scotton, 2012, p.95). Also, the book shows the need for diversity to keep up with the changing technology as shown in the article (Hachte & Scotton, 2012, p.69). Conclusively, it can be seen that there is a need to address the issue of globalization in preparation of media students, this is to increase their competitiveness and relevance in the media industry.
Hachten, W. A., & Scotton, J. F. (2012). The world news prism: Challenges of digital
Communication. Chichester [u.a.: Wiley-Blackwell.
Sharma, Andrew (1999). Media Literacy in the Global Market: Preparing Production Students
for the International Audience. Feedback, 40(3), 1-8.