Specific Purpose: To persuade the audience to associate with Starbuck Coffee Company products and to make the company to be the audience’s first choice coffee product company.
- Attention getter
Most, if not all of us here wake up in the morning to a warm cup of coffee. When we feel tired during the day, we may need to boost our morale by taking yet another cup of coffee. But most of the time, we never take the time to look at the source or the producers of the different coffee varieties that we take.
On this auspicious day, I hope to be able to convince you that Starbucks Coffee Company is the coffee producer of choice over many other brands that we are presented with every day. I’m going to clearly show you why Starbucks Coffee Company leads the pack.
Starbucks Coffee Company has cut a niche for itself as a leader in the coffee processing market with its wide range of high quality coffee products. It has set standards and a pace that is to be emulated within the industry. It has developed a sense of international belongingness for purchases of the wide range of coffee products that it has.
The following are the reasons that are attributed to the coffee company that have seen it dominate the coffee processing market for many years;
- Starbucks Coffee Company offers a wide range of high quality products
- The company has won numerous awards on the quality of its products. this has led to the international recognition of the company as a force within the coffee processing industry.
- The company has several brands that it rolls out to its customers, giving them plenty of choice to choose from. These include such varieties as Starbucks tribute Blend, Starbucks Veranda Blend, Starbucks VIA Tribute Blend and the Starbucks Via Veranda Blend (Michelli 2006).
These varieties are offered at very competitive prices that are pocket friendly. I assure you that by that by trying any of them out according to your preference, you will not be disappointed.
- Starbucks Coffee Company is involved in numerous community services
- These have enabled the company to give back to the community in appreciation of the the support from the client.
- The company has been involved in such community activities as creation of the Starbuck’s Foundation that helps the needy, Recycling and Reusing programs and green Building that ensure the environment is protected.
Such measures have been able to bring the customers closer to the company and it will give you a chance to participate in the activities of the company that brings you your favorite drink.
- Starbucks Coffee Company has coffee shops strategically placed all over the world.
- This has given the company international acclaim of bringing its services closer to you, the customer, top aid in your convenience (Berkman March 2010).
This placement of many coffee shops all over the world will enable you to conveniently enjoy the Starbuck experience with less pressure of looking for a convenient café.
Conclusion: It is evident that Starbucks has surpassed the expected standards and is a company that makes the customer experiences a memorable ‘coffee’ experience. This is an experience that each of you must experience by themselves.
Berkman, Eric.“Improving the Starbucks Experience. The Best Coffee in Town.”www.lifesprings design.com
Michelli, J.A (2006). The Starbuck Experience: 5 Principles forturning Ordinary into Extraordinary: McGraw-Hill publishers