Audiences in the Communication Plan
After effective components of communication plan are noted, next is to know the target audiences to whom we are talking to? There are numerous ways to identify your target audiences that depend on the Company communication plan and its objectives. Journalists are never considered as primary target audiences when comparison is made between contrary and conventional wisdom. But, you can say that they are the way to communicate with a particular primary audience (Hart, 1993).
The communication objective is the right way to reach the primary target audiences. Make sure you identify your primary and secondary audiences. There are different types of audiences as mentioned below:
- Members or Donors
- Government or Federal level
- The Media
- Academics or Researchers
The 3 selected audiences are as follows:
- The Media
What information must be shared with this audience?
The Winsome Company needs to communicate with the audience effectively such as, what the audiences are interested about, what they require and how to communicate effectively with the audiences using the media services.
What is the mechanism you will use for each type of information?
Identify the tools used to share the information with the target audiences. Designing the communications plan in order to develop a technique to deliver the information to the target audiences.
What is the frequency with which you must share information?
This adds to the following points:
- The actions required is to handle the project in the best timely manner. This involves reproduction, proper gathering, storage, control, distribution and administration of project content.
- Critical thinking among the thoughts and content of people that is the utmost requirement for success.
What will you do if the communications are not proving to be effective?
The success and failure of programs make a difference when effective communication plans are applied to it that add value to the organizations. All project stakeholders required to have planning and they deliver information with the involvement of project communication plan (Hart, 1993).
What technology will you use for your communication?
Key involvement of the components that are six in number are as follows:
- Fruitful communication with up to date information
- Effective communication movement
- Across boundaries, presence of satisfactory communications
- Appropriate utilization of technology
- Use of a Virtual office
- Transmitting effective meetings
At what point could communication about the project become an ethical or legal issue?
Now, the question arises about effective communications plan that what is it. A procedure that involves an exchange of information among individuals by a general system that adds to signs, behavior and symbols. The components of effective communication plan help in reducing hurdles and with the use of a common framing and language the message will step towards handling ethical or legal issue.
Winsome Sales Structure
In preparation for the meeting, create a 2–3 page description of the project’s scope only as it relates to the sales and marketing activities.
It is a known fact that the consumers or customers are only interested in buying products from those whom they know, trust and like. As, the project is related to the sales and marketing activities, the sales manager needs to focus on structuring right techniques for the Winsome sister company to develop a sales strategy and scope of the project. First of all, the manager needs to know what buying behaviors of the consumers are. Such as, decision of buying a product related to the company of consumer choice from which they would like to buy. Also, how they make their decision of buying from a particular company. Similarly, the sales company role has been changed and will keep on changing according to the latest marketing and sales trends. Before, the procedure of sales involved a manager needs to understand the winning, dinning and prospect of the person using referrals based on word-of-mouth and networking that help in understanding and building the trust among consumers.
That is why, the sales team have different systems to access that have automated the selling procedure. The sales track management systems are used to enable the connection between prosper and prospect.
Describe the deliverables the team will produce, what type of information it will contain, and the level of detail expected.
The key aspects of the deliverable that the sales team will produce are editorials or articles for the social and print media or newsletters. To make effective, online communication using emails. Organizing and conducting the meeting and conference materials. Need to communicate with the employees and board members about communication vehicles. A complete report needs to be made for the annual sale. Speeches, product information related materials and signage are very important to check the level of detail and information type your team is providing in the deliverables (Bilkova).
Define any assumptions you are making about the rest of the project's scope that impacts your decisions around the sales and marketing scope.
Presently, the scope of the sales and marketing related to the project scope impacts on the selling. The major focus will be on the consumers and business which are looking forward to the prospects the Winsome Sister Company is portraying using online or offline tools. Remember the best way for the consumer is to search the name of the company using Google about services or products of any company. Therefore, proper information and scope of the company needs to be presented in a manner, for the convenience of the online consumers to check the reputation of the company easily. Check the information and details that the Company has already provided online about the service and product. Is there any review available about the company’s service? Must know that what consumers think about the company’s service and product. The company marketing plan needs to focus on the project reputation by checking and monitoring online about the client’s feedback and prospects provided on the web.
Include an additional page to identify key points you will share in your conversation with the managers, identify their possible objections, and detail your response to those objections. Emphasize the assumptions you are making, what you expect the sales department to do, and any follow-up that still needs to be done around the scope.
Key points with the managers:
- The audience segment that the company is representing
- The message that will ring truly to the audience
- Important issues that company is facing during the sale’s project
- The call to action of the Winsome Sister company
- What benefits the company and community are getting from this sale project?
Assumptions and the expectations from the Sales Team:
- The specific value each individual is bringing in making the project successful
- The best ones who will lead the project towards the way they will use the communication tools to demonstrate the interest in the consumers for the Company
Compile your scope statement with deliverables, exclusions, and assumptions, along with your key point’s page for submission
The ultimate goal is; whom you want to influence. The communication needs to be designed in a way that delivers the key points effectively to the targeted audiences. To achieve the ultimate goal that brings effective educational tool for the consumers interested in sales product. Sales manager need to ask himself that the best individuals who will help him in achieving the targeted goals. Who will possess the ultimate benefit? Implementation of the programs will be someone’s responsibility and who will be the selected person for it. The financial resources and budgeting plans needs to be organized and planned to achieve the targets (Hart, 1993).
PARADA, J. (1997). Creating a new corporate image begins with an effective communications strategy. ICAO Journal.
Bilkova, Z. The important of a coherently designed communication plan within the project.
Hart, N. A. (1993). Industrial marketing communications. London: Kogan Page.