1. What are the weaknesses of Groupon’s business model described in the videos?
Ans. The business model of Groupon is vulnerable and can be easily replicated by any other
Competetetor.There are almost 500 different competitors doing the same kind of businesses
Like Google, Amazon .Moreover, they spend too much On advertisements that are again a very
Huge cost incurred on their revenues.
2. What features of the contemporary e-commerce does Group Now! Utilize?
Ans. The features are mentioned as below:
Providing links to their websites in different social networking platforms like, Facebook.
Doing regular tie-ups with all the local restaurants, spa, gym centers to attract local businesses.
Publishing Advertisements in terms of Junk Mails to the readers for publicity.
3. What value does this service provide subscribing merchants? What values it provide
Ans. Groupon has a unique system to subscribe merchants to ease their businesses. They do that
One place and they can decide which deal id good according to their own convenience. The
Process makes the deal more transparent as the buyer can directly reach the merchant.
4. What kind of businesses are most likely to benefit from using Groupon?
Ans: Local businesses like, Restaurants, Spa, Gym Centre, Laundry Centers etc. get lot in
Advantages from Groupon.They get more and more footfalls with the help of Groupon.
5. Visit Groupon’s website and enter your Zip code.What Kind of deals are displayed there?
Would You use Groupon? Why? And Why not?
Ans.When I entered the Groupon website and entered my Zip details, I can see many good deals
Use Groupon in future as it provides me maximum discounts on regular items which the other
Are not Providing. Moreover, with Groupon we get the best deal from our locality with
Sources and References:
Nathan Raab. Rolling Stone, Groupon Show The Viral Benefits of Historical Inaccuracy. 11 April 2014. http://www.forbes.com/sites/nathanraab/2014/04/11/rolling-stone-groupon-show-the-viral-benefits-of-historical-inaccuracy/
Rakesh Agarwal. Groupon Was "The Single Worst Decision I Have Ever Made As A Business
Owner" 09 June 2011.http://techcrunch.com/2011/06/09/groupon-single-worst-decision/