Improvement operation sustainability and reliability should be among the goals of any company yearning to maximize profits. Operation sustainability ensures that the company is a going concern. That is the company is going to continue in the future. Reliability entails the ability to meet all the customers’ needs, and in return they win the customers loyalty. To ensure sustainability, the Coca-Cola Company ought to diverse and reach even the young nations all over the world (Pandey, V., 2003). Despite being found in many countries, their brands have not yet reached some of the small and young nations. It is difficult to explain to these people what the soft drinks of Coca-Cola Company are. This way, they would increase their revenues hence realize more profits.
The reliability of the company would be inclined to the variety of the soft drinks being produced. However, it has become reliable due to the availability of the drinks in small quantities that even the low income earners can be able to purchase. The modification of the plastic bottles has enabled the portability. However, the price of the drinks in the soft bottles is way much expensive than the bottles themselves. To be able to attract more people into consuming them, they should consider reducing the prices of the plastic bottle drinks.
The company came into the light in the year 1986 after its invention by John Stith. However, it was had been assimilated in the year 1919. The headquarters are located in Atlanta in Georgia in the United States of America. They engage in the production of the soft drinks syrup that is later distributed in its various bottlers. It has gone through a series of chief executive officers, and the recent one is Muhtar Kent.
They concentrate on the production of the soft drinks. The soft drinks are branded differently, for example, Coca-Cola, sprite, Fanta, juices and the Dasani water. The brands have worn the customers’ loyalty due to their pricing. They have been able to target all the income levels in the world. The drinks are available in a variety of volumes and at subsidized prices. It has been able to cater for the different customer tastes and preferences. The main segments of the company are in the various countries that it conducts its operations (Pandey, V., 2003). They include Latin and North America, Africa, Europe, and Eurasia. Its success could be attributed to the major acquisitions it has been able to make and the profits they get from the sale of the products. Their distribution channels are well designed to ensure the availability of the products to meet the customers need.
In the products life cycle, the position of the company is at maturation stage. It has managed to remain in the maturation stage for long due to strategic ideas and moves. They have been able to maintain the qualities of the different products, therefore, gaining greater market shares. The production of the various products has enabled them diversify thus tapping the revenues from every product (Heracleous, et al 2009). The customer is the king and they seem bot to have forgotten about it. They have been able to put the customer at the forefront by embracing the making of the different brands. It shows that they recognize that customer tastes and preferences differ, hence essential to provide them with a variety of the soft drinks.
However, many are the cases that the voices of the customers are not adhered to. Not many customers know where to report any emerging issues with the products due to the perception that Coca-Cola is a big company hence has no time in attending and listening to the customers. However, they must also consider customers comments on their drinks. For instance, they can to send their agents located in the different countries to reach to the customers and conduct a research with regard to the customer satisfaction (Waughray, D., 2011). Provision of forms where the customers can fill would result to forwarding of the information to the management and have it addressed if necessary. Engagement in social responsibility would prove to the customers that they are accountable and willing in helping out the citizens in the development activities. The promotions and offer times provide an ample time for the customers to meet with the promoters who they can communicate with about their thoughts on the products. The promoters in return have the responsibility of forwarding the information to the management.
Quality function deployment can help in the improvement of customer satisfaction. If the quality of the products is high, there will be fewer complaints from the customers. Customers tend to be satisfied by the measure of the value of the products. The customers develop a sense of belonging where they can easily identify with the products (Robbins, et al, 2000). The quality results to gaining more confidence from the customers hence becoming more reliable. Nevertheless, the company should thrive in providing the quality products to win more consumers. They could also employ more personnel as it would help in minimizing of the social evils through the provision of employment to our youths.
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