The picture of both the British and international media was very narrow as far as the early post world war II, time is concerned, the premier sources of media then were newsprint and magazines etc. as the technologies available today were under developed or were not developed at all, hence there was a huge shift in the role of media both in UK and the entire world once the modern sources like Television, Internet and digital broadcasting services came into play.[ CITATION Bec06 \l 1033 ]
It is a very common debate that discusses the role of Media in the various social aspects like politics, criminology, information and entertainment however if we do a strict post world war II analysis, we will find that there is a very sharp penetration of media into the social, political and international affairs where today it is not only a perception maker but at times also plays a very important role in decision making on important issues. [ CITATION Bec06 \l 1033 ]
In this paper we will have a quick look at the changes that have appeared in the Media post the world war II in UK and will also see the same for one of the developing countries India; this will help us to create a comparison between the footprint and role of media among these countries.
The British media has evolved and come a long way in the past few decades, it will not be wrong if we say that the media is advanced to an extent where we can say that it has lived up to the British reputation in the world, definitely we cannot say that the Media has all the advantages that we can think of. But no possible drawbacks however still the picture as a whole suggests a positive outcome, lets look at this in detail.[ CITATION Dor04 \l 1033 ]
Media and the Key Drivers
There was a time when even incidents which had serious public implications took around a couple of days to be known by masses, however now that happens in an instant, satellite broadcasting, internet and television have made it possible for an information or news to reach any corner of the world within seconds.[ CITATION Harte \l 1033 ]
Media and International Relations
There was a time when the international relations, decisions and perceptions were created based on the kind of judgmental output people used to receive from the government of highly placed officials however now, all that happens as shown and promoted by media. Both, the people and the international audience readily consumes the inputs given by the British media and definitely considering the rapport built in the last few decades they are found to be comparatively very reliable.[ CITATION Gre05 \l 1033 ][ CITATION Bec06 \l 1033 ]
Sociology and Criminology: the gradual Impact . . .
News and Entertainment have really entered the life of an individual in every part if the world, and therefore Britain too is not left out as an average person is considered to be in regular touch with some kind of media for around 5 hours in a day, hence we can certainly imagine the impact with this large an engagement. [ CITATION 2jj10 \l 1033 ]
Moreover, the media in Britain at times is alleged to give special importance to a criminal or social activity and may be ignore another similar activity just in there interest of commercial objectives.[ CITATION Rei061 \l 1033 ]
Media and its role in the developing country “India”
Once again, we may not say that the Indian media remains untouched by the super technology revolution worldwide, and definitely we have seen that incidents in India have been covered and broadcasted well, to the international world and it would have been difficult for a country to improve in all these aspects after becoming independent, just a few decades ago. However there are few issues which are very prominent in the Indian polity and they have impacted the media to digress from its primary role.[ CITATION Sha11 \l 1033 ]
Indian Polity, Society and the Role of Media
A country with over hundred thousand population in the world, it is definitely difficulty to fight corruption and other technical political and social issues, media could have really played an important role in this, however being surrounded by closed ended politics and commercial pressure the media in India is very much a puppet in the hands of power and there fore is not very successful and outlining the right figure.[ CITATION the \l 1033 ]
Media in Great Britain and India: A comparison . . .
As we discussed, the modernization of Media has taken place in both the countries, however being a developed nation and having control over the finance and other issues like population, Britain enjoys a very healthy role of media despite very few social drawbacks however as far as India is concerned, the media is not even successful in fulfilling the most primary role of serving the public with right information as it is very difficult for them to fight against the political will of people in power and hence they are unable to reveal the true picture of the corruption prevailing. [ CITATION Rei06 \l 1033 ][ CITATION Sar99 \l 1033 ]
In the above sections we have discussed the current situation of media in both UK and India, the technology and improvements have taken place in both the countries simultaneously however just the rise in technology, or an improvement in operations cannot guarantee the correct handling of responsibility by media, it actually requires the space and opportunity to present the truth.
The sole difference between the media of these two countries is that on one hand in Britain the information is provided in order to allow people to make an opinion however on the other hand the opinion is given by media and supported by information which is not the actual expectation from the media of a country.
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