Numerous companies are currently including environmental concern in their production and operations processes, and Free Range Company is not being left behind in this green revolution. The main objective of Free Range Company is the environmental sustainability and social responsibility to ensure environmental resources are not overexploited and destroyed but are preserved for future generations. The Free Range Company is rolling plans of setting base internationally in the United Kingdom, France and beyond. The main question, therefore, is whether it will be able to maintain eco-friendly operations in its new markets and how it will be able to manage it.
The answer to the question is yes, because Free Range Company will manage to sustain its “Go green” policy by coming up with strategic plans that are functional, sustainable and versatile. These strategies will help it develop key competencies that will allow it to create value for its products and services and give a key competitive advantage. Its prospects are bright due to the present trajectory of environmental concern integration in different businesses globally.
Free Range Company to begin with can seek to use alternative energy sources that are more sustainable and eco-friendly. It could for instance tap into the new markets of renewable energy like solar, wind and biomass energy as well as hybrid energy. It could similarly recycle its plant and animal wastes in order to return essential nutrients back to the land (In Cao & In Orrù, 2014). This will consequently minimize its use of non-renewable sources but increase its reliance of locally organized renewable resources that promote the healthy utilization of water, air and soil. In the long run, Free Range will succeed to reduce its pollution and destruction of the environment.
One of the other reasons why it will manage to achieve this ecofriendly policy is because it will have the option of minimizing its production costs and particularly energy costs. By ‘going green’, it will imply the company will have to adopt energy efficient operations. For instance, it will integrate the use of cogeneration that involves using the heat from steam for electricity generation before it is channeled for other industrial uses (In Cao & In Orrù, 2014). This will not only improve energy costs efficiency but will create an extra source of income as the additional energy can be injected to the grid at a fee.
Free range can similarly employ the low-cost business level strategy whereby it produces low priced cheese, yoghurt, milk and other organic products for all its different customer goods in its new international markets. This can, for example, be achieved through their reduced production and packaging costs that will consequently reflect on product price. These products will similarly be carefully processed to ensure environmental integrity (In Cao & In Orrù, 2014). Apart from reducing product costs and increasing sales, the strategy will also be practicing environmentally sound business that minimizes on the production of wastes and environmental pollutants like plastics.
The company can furthermore use permitted inputs like soil fertilizing and conditioning together with biological methods of diseases and pest control for the production of its organic products practices (Chauhan & Varma, 2007). This will ensure a holistic management of its production as it will enhance agro-ecosystem and biodiversity health, soil biological activities and diversity, long term soil fertility and biological cycles, which are all environmentally sustainable practices (Chauhan & Varma, 2007). It will also use management practices like off-farm inputs that take into account the regional conditions of its new market areas and hence ensure local adaptability. All these can be achieved through biological, cultural and mechanical methods that are opposed to the use of synthetic materials that are environmentally unsustainable.
Conclusively, from practicing all the mentioned environmentally sound production and operational measures, Free Range Company will be able to succeed in maintain and enhancing its organic agricultural systems in each of the its new international markets and will therefore manage to improve local as well as global environmental preservation and conservation.
Chauhan, A. K., & Varma, A. (2007). Microbes: Health and environment. New Delhi: I. K.
International Pub. House
In Cao, G., & In Orrù, R. (2014). Current environmental issues and challenges. Dordrecht :