Business operations must be complaint to set standards and guidelines. Cases of non-compliant business operations are on the rise in the contemporary corporate society. Arguably, business has become more competitive, prompting various business operators to indulge in activities that breach set standards. It is worth noting that every individual or organization that engages in business operations needs to understand the key indicators of non-complaint operations to be able to detect a violation. As such, it is imperative to underscore that there are various things to look for in order to detect a breach in the operations either for one’s business of for the competitors. This paper, therefore, seeks to discuss various aspects that a business organization, particularly Louis Vuitton, needs to look for in its operations or in the business operations of its competitors to detect a violation.
Other than looking at the trademark that a competitor use in marketing its products, Louis Vuitton is keen on looking at the way its competitor describes its products to appeal to consumers. In the case, Louise Vuitton claims that its competitor makes false designation of product origin and false description to manipulate consumers to believe that the product are of Vuitton origin. It is, therefore, worth mentioning that a business can also detect a violation by looking at the way its competitors describes their products while doing the marketing. In other words, it is a violation for a company to purport that its products is of another company’s origin as a strategy for marketing when they are simply the counterfeit. So to speak, the means of advertising that are non-complaint are potential ways of detecting a violation.
Additionally, a company can also evaluate its business operations by assessing its compliance with social requirements, jurisdiction laws, customs, and regulations. For instance, production that violates environmental laws may be a way of identifying violation in the business operations. Whenever the operations do not conform to the regulations and standards, it is judicious to identify a violation and act accordingly. Although there may be federal laws on various practices, different states may define other regulations that every business must observe. As such, assessing business operations on the basis of existing laws and policies is another way of detecting violations.
In conclusion, this paper reiterates that a business can look at various things to identify violations in its business operations and those of the competitors. For instance, aspects such as trademarks, product quality, advertisement practices, and regulating policies help in detecting flaws in the business operations. As noted in the discourse, Louis Vuitton was able to detect violation in operations of its competitors by looking at the counterfeited trademarks and purported origin of the counterfeit products.
Louis Vuitton S. A. v. Spencer Handbags Corp., No. 83 C 1742: 597 F.Supp. 1186 (United States District Court, E.D December 19, 1984).