Response paper on the material I gave you
In marketing, there are the aspects that are considered in the provision of the products and services in order to attract customers and to increase sales. They play a great role in winning the customers’ trust and meeting their taste and preferences (Kotler 106). Customer satisfaction is the beginning of good market relationship. The products and services are classified into two categories - consumer products and industrial products. In these categories, it depends on the purpose of the product when it is purchased. It may be for personal consumption or for further processing in the business sector.
In today's marketing, there is a great development and evolvement of the strategies for competitiveness in wooing customers (Doyle 76). Organizational marketing has to play its role in creating and maintaining the attitudes, as well as the behavior of the target customer towards the organization. In addition, social marketing helps in turning the targeted customers towards a particular market. To make an organization competitive, there are several aspects that are considered in differentiating its products from other industries. Quality, features, style and design of the products identifies the performance of the company. Such companies attract customers since the products are easily identifiable hence there is no confusion or mismatching while purchasing.
Branding and packaging are important in the identification of the products (Onkvisit and Shaw 207). They give the products a new look which customers easily remember while shopping. They also identify the product through the attributes and benefits. Finally, the brand name should be in a way that customers can recognize, mention and pronounce with ease. In international sales, the brand name must be translatable for the global market and the economy at large.
Doyle, Peter. Marketing management and strategy. New York: Prentice Hall, 1994.
Kotler, Philip. Marketing management. Upper Saddle River: Prentice Hall, 2000.
Onkvisit, Sak and John J Shaw. International marketing : analysis and strategy. New York: Routledge, 2004.