Advertising has been a form of marketing that has been used since the 17th century. Its aim mainly is to inform the consumer that a certain product exists and it will help consumers by being efficient to them in their day to day activities. However, over time this perspective has changed and with it has our culture changed. Advertisers first started by teaching the audience to get the message being relayed. Later it went to being educative, then informative; highlighting product details, and recently it has turned out to be all about marketing with disregard to the people’s culture. Advertising has changed our culture and much explaining is done below.
Image system advertising has provided a vision of self-validation that concentrates on what a person has disregarding what they are. People are mixed up with what they have and what they are. People have even gone to the extent of creating their own identities that go in line with the advertisements. This advertisements take us to a direction that provides satisfaction to ourselves. Therefore, people are living a fantasy instead of living reality. Different from our normal culture is this occurrence where people view life from realistic point of view.
Gender identity has been affected by advertising. The image-system of advertising has influenced our way of thinking on how women and men should act or behave. People are used to learning about their gender through ways that are socially defined by the society. However, due to the advertisements people learn about their gender in images that are appear in glances. Most of the advertisements are sexually based and this makes the people be infatuated with sexuality. For that reason, commodities instead of socially acceptable ways now define our society’s gender identity erotically.
Electoral politics has also been impacted by advertising. It has been affected in a negative way. People have move from checking out issues that are real to concentrating on images and symbols that are emotional. Facts show that George Bush Senior due to having a better public relation and ad campaign won the 1988 race to presidency. Therefore, this means that the minds of people are swayed after viewing commercials on televisions that only last 30 seconds. The usual culture of electoral politics has changed from analyzing the true plans, ambitions, and trait of a person to depending on television commercials.
Children’s play has also been affected. Advertisements use toys to influence children’s’ [paly and imagination. Toys being made orient boys and girls towards certain schemas. Boy’s toys are more violent and action oriented while girls toys are more of romantic and emotionally oriented. This makes it difficult for girls to play with the toys of boy and vice-versa. Moreover, children’s imagination has moved to assimilation and imitation.
Fields influenced by auditory insight and experience have also been affected. Video production is done to market musical products. Videos use sexuality to catch the attention of people. Moreover, music composition is influenced marketing where songs are written with the crucial tool that markets being in mind.
The techniques that marketing companies use include searching for the next thing that is cool to teenagers. Marketers apply anthropological approaches in their studying of teens where they analyze them to the very detail. Teens are kept under continuous surveillance where the marketers brainstorm on what is going to make them up their tempo or what makes them tick. Once they get this they have unlocked on ways that they will advertise their products which makes it efficient for them
Moreover, they sexualize the images on television. They develop characters in television series that represent the ordinary and cool male and female teen. Teens are particularly attracted to this ideology and hence are influenced accordingly.
Advertisers are now even worried if what they do is having negative impacts on teens. They are now sure that media culture has influenced teen culture to the extent that it is difficult to differentiate the two.
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