The two companies are largest Canadian sports broadcaster companies. They offer a variety of sporting activities taking place not only in Canada, but across the world. The two companies have been battling out for over 15 years in the sporting business (Scherer, Jay, and David). They have now narrowed down the competition to be among the top managers. The Rogers media company has a magazine product which TSN does not have. It is true that sports are a product that consumers love and want the best and quality products. Advertisers also look for companies with strong sporting products and have huge customer base (Hoskins, Colin, McFadyen, and Adam). Sportsnet offers variety of sporting products just like TSN Company. The new deal that Sportsnet signed with the Nationa Hockey League NHL is a plus to its products. This is after TSN lost the deal to CBC and Sportsnet companies. In Canada, hockey is one of the most watched sports (OW, Ottawa).
Each of the sporting media is striving to achieve the best. The TSN executives point out that there is tight completion in the sports media industry, and there is a need to change things in order to remain in the market (FOSTER). The continuous change of products and services to meet the demands of the consumers is the key difference between the two companies. Below is the product analysis of each company.
TSN has an average of 145,000 per minute audience compared to the 96,000-audience per minute of Sportsnet. This means that TSN is the most watched television in comparison to Sportsnet. The key products that the consumers get on this channel include; national NHL package, the curling and the NBA playoffs. Just as pointed out earlier, the NHL package will no longer air on TSN because all its rights were acquired by Sportsnet, and CBC. However, TSN has a 10 year contract with CFL with full sports rights. There is also a high number of popular anchors that TSN has in the recent lost Dan O’Toole to Fox Sports may reduce the audience. There is a spirited fight put up by the Rogers’ Television such as acquiring of several rights in 2013. It has acquired the Score’s television business which will boast its audience.
When it comes to radio, there is no doubt that Rogers has a huge audience. According to PrimeTime Sports Sportsnet 590, the FAN is rated as the top sports station in Canada. The company also increased its reputation by taking up the Scores’ Sid Seixeiro and Tim Micallef. TSN has also improved their programs and radio presenters in order to improve their reputation and popularity among the sports fans. However, they remain in the shadow of Sportsnet.
The digital content on the website and mobile applications shows that TSN has a better position than Sportsnet. There were 2.3 billion page views for TSN in 2013 with the highest number of iPad apps download. The company has also about 460,000 likes on Facebook. Most of the content is generated either from the personalities or the news wire (Mason). Sportsnet had web redesign and offered quality contents from popular writers, unlike TSN who gets most of its hit from the personalities it follows.
TSN does not have print media. This means that only Sportsnets is in the magazine business with over 70,000 circulations. Through the use of the digital contents, the companies have huge potentials to grow. Online streaming is an area that is contributing to the audience of the two companies.
Hoskins, Colin, Stuart McFadyen, and Adam Finn. "Refocusing the CBC."Canadian Journal of Communication 26.1 (2001).
FOSTER, DEREK. "Hockey Dreams Making the Cut." Programming Reality: Perspectives on English-Canadian Television (2008): 85.
OW, Ottawa ON KIA. exclusive licence allowing the. Diss. Carleton University, 1999.
Mason, Fred. "Choices of Commemoration Analysis of Canadian Winter Olympic Commemorative Videos." Problems, Possibilities, Promising Practices: Critical Dialogues on the Olympic and Paralympic Games (2012): 6.
Scherer, Jay, and David Whitson. "Public Broadcasting, Sport, and Cultural Citizenship The Future of Sport on the Canadian Broadcasting Corporation?."International Review for the Sociology of Sport 44.2-3 (2009): 213-229.