Executive Summary
The internet age has brought with it a revolution in business. It has been a departure from the age-old “manual” way of conducting business to an automated and computer generated applications which ensure that the producer, the retailer and the consumer are interlinked by the internet. As a result of the “internet revolution”, e-businesses have now emerged. These businesses conduct all their activities online, starting from marketing, advertising, display of products and even payment for the goods and services by the consumer (Kessler, 2003). This has reduced the expenditure and the time taken when marketers have to visit all the countries in ...
