Advertisements of all shapes and forms are uniquely crafted to send a message to the prospective customer about why this service or product is ideal for them. As a result, it is important to read the text included within them from a linguistically analytic view; this allows the individual to gain a better understanding of what the writer’s intention may be. In this paper, we will examine two advertisements, analyzing both their experiential and interpersonal meanings from a grammatical standpoint.
The first text is an advertisement for an investment company called Challenger, and the ad is meant to convey the importance of getting a ...
