Introduction
Disruptive innovation involves the whole process of creating new markets for an array of products. The idea of disruptive innovation is best explained by Christensen, C. M. (2003) as the creation of new value networks and markets, something that would cause disruptions in the existing market. Disruptive technology has created a competitive advantage for many business organizations, where a new and more superior product or service is introduced to the market. This knocks out the competitors since the products or services do not exist on the general market. Superior goods and services would, therefore, force the general existing market prices to ...
