What product does this ad attempt to market, and where is the ad from? Describe or attach
The ad is for Mr. Clean Magic Eraser with Febreze. This is the link for the commercial: https://www.youtube.com/watch?v=L0YPsuZYZIY This ad appeals to the cognitive component of our attitude. The ad shows a house and dirt that the mom is cleaning, which plays into the stereotypical way most of us picture mothers. The rest of the family comes and enjoys the smell and cleanliness after the mom is done cleaning. In many ways this embodies what is accepted as the normal American family. This strategy is good, because women are most likely to purchase this product, therefore they are ...
