Brief background information
Harley Davidson Inc. is a world-known American motorcycle manufacturer, which was founded in Milwaukee, Wisconsin in 1903 by William Harley and Arthur Davidson. The history of Harley Davidson is “a story no one on earth could have made up”. (Harley Davidson, 2013). According to M.Masker, Harley Davidson had come through lots of hard periods in its history, including Great Depression and later periods of failures to maintain quality control and great competition with Japanese motorcycles manufacturers. The company managed to meet the challenges emphasizing the quality of products and making use of their brand image. By the way, such companies as ...
