Increasing Access and Use of Local Certified Farmers’ Markets:
Abstract The Supplemental Nutrition Program Women, Infants, and Children provides healthy foods, nutritional education and certain referral services to low-income pregnant and post-partum women, infants, and children up to age five. Groundbreaking modifications in 2009 added cash vouchers for fruits and vegetables to WIC’s approved foods list. While these vouchers are redeemable at local Certified Farmers’ Markets, research in California exposed specific barriers to WIC participants utilizing this option. Our proposal addresses the three main deterrents to redeeming vouchers at local farmers’ markets, including: (1) lack of transportation, CFM in close proximity or knowledge of CFM location, (2) ...
