APPLICATION IN MARKETING - SAMSUNG
Abstract Samsung is listed in the Fortune 500 and is considered one of the most recognized brands on a global level in multiple categories. With Mobile devices leading the product category, Samsung has also been able to develop world class product lines, in Television and Audio and Video, Cameras, Information Technology, Home Appliances and Memory and Storage. Samsung products cater to a wide variety of consumer segment and this makes the company unique in terms of carving in a profitable business niche. Samsung’s aggressive strategy in the emerging market is a key way forward to maximize revenues and ...
