Has an experienced marketing manager, marketing entails a process of analyzing, implementing, controlling, and planning of adequately formulated practices designed to deliver services and goods to customers. The process relies on the design of the organizational marketing structure and also depends on the desires and needs of the consumer (Blythe, 2007). The main purpose of the marketing process is to achieve the objectives of a business and increase profits.
In reference to marketing concepts of the company I anticipate to join after the interview, the company adopts a concept of management ‘marketing’, which managers and directors full circle to the concept of management. The company works with the existing markets in order to actualize the potential of satisfying the needs and expectations of each and every consumer. The company tends to have formulated several marketing ideas, and the most significant one includes the phasing out of its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars (Drummond & Ensor, 2005).
The major advantage of this strategy is that the company has a critical opportunity of adequately understanding the targeted customer base and its competitive advantage in an industry, and the managers concerned can easily make appropriate decisions and develop a relevant marketing strategy which will make it possible to maximize the profits and revenues of the firm. In terms of financial and non-financial perspectives, the identified marketing strategy or idea can be aimed at a variety of goals such as revenue growth, increasing market share, or long-term business profitability (McDonald & Wilson, 2011). Another advantage is that, ideally, the positioning adopted by this automobile organization is something that can be maintained for a very long time, and can be used in favor or advantage of the business. This drives the marketing concepts up the hook and thereby being able to achieve proper business performances which are determined by the profits being realized in the business.
The most significant disadvantage of this strategy is that during the management process, the management and marketers are expected to allocate enough resources in order to attract and retain more customers through a reputable target segment focusing more fuel-efficient cars. Another disadvantage is the short term effect of coming up with the rightful approaches which have the capability of improving the business portrayal of the business, this result due to market knowledge that previously the company majorly focused on its large, profitable SUV line of automobiles (Blythe, 2007). However, there are some contrasting views about this strategy. For instance, some people suggest that it very hard to ensure the marketing programs have been customized depending on the needs, culture, and expectations of different customer or customer groups. This is very hard because different customers have different expectations and preferences and the nature of the developed relationship may not satisfy them. The overall concept applied here is customer life-cycle and definitely determines the kind of marketing process to be used for a specific group of customers, and not individuals (Drummond & Ensor, 2005).
In conclusion, the sole purpose of any given organization is to make profits and sustain the day-to-day running of business. For the above suggested idea, the management should therefore be adequately planned in order to realize this potential. As we have identified in this paper, it is necessary for managers and marketers to implement the best practices in order to promote the amount of sales and as well improve profits by focusing on smaller, more fuel-efficient cars.
Blythe, J. (2007). Marketing Concepts and Cases. New Jersey: Prentice Hall.
Drummond, G. & Ensor, J. (2005). Introduction to Marketing Concepts. New York: John Wiley and Sons.
McDonald, M. & Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to use Them. New York: John Wiley and Sons.