Q1.The market segments that the company should focus on for profitable growth are thousands of customers who are located in North America and abroad. The company has become an international business where it has ensured that the solar light bulbs are sold in most countries globally. The company has signed distributorship agreements in various countries such as Latin America, non-governmental organizations to distribute their solar lights in the selected markets. It has ensured that it explores the best way to grow on both commercial channels and social enterprise sectors. It has also ensured that they have engaged Westinghouse Lighting Corporation where they would help in distributing solar lights. The company should focus on market segments that have a strong demand for their product and are profitable. The company should deliver their strategic goals that will focus on the existing market segments and strengthen their existence in the selected markets (Branch 665).
Q2. The company should pursue an opportunistic sales approach currently. The major customers in the dispersed and diverse locations are Mexico, South Africa, Nigeria, Kenya, Haiti and other available markets around the globe. The company focuses on a few markets before reaching out to as many customers as possible who will benefit from the solar light bulbs as stated in their social mission. The company should focus on the customers who still use harmful fuel that pollute the environment especially customers in the sub-Saharan Africa. The company strategic plan is to replace diesel and kerosene lanterns with solar light bulbs. The solar light bulb is friendly to use and affordable to the consumers. Most parts of the world still use candles, wood, and kerosene lamps. Where there is electricity option, it is more expensive due to the use of rechargeable batteries (Branch 665).
Q3.The type of manufacturing strategy that Nokero should pursue is finding a reliable and low cost manufacturer such as China. The Company responsibility will be to oversee the supplier factory that is located in China. The outsourced fulfillment center is responsible for supplying sample sales to all parts of the world. The Chinese supplier is a successfully established factory that has vast experience in consumer electronics. Supplier clients that Nokero has outsourced to include Lowes, Home Depot, Wal-Mart and other major customers in Europe and United States. The company has maintained its headquarters in Colorado where it oversees functions such as web based sales, sales and marketing, overall administration, and business development of the business.
Q4. Nokero needs a good supply chain in order to support the company’s growth globally. Its future success depends on its ability to reach its clients. The company should address its supply chain issues effectively. An effective supply chain enables a strategic support to the growth of the business. A supply chain that is growth oriented deals with market variations such as disruptions and fluctuations. The company should have an in depth understanding of customers and their expectations. Understanding lead times will help the company to tailor an effective supply chain strategy to customer demands. Supply chain includes shipping depending on priority, density of goods, and high value goods. Ocean freight can be used to give service to low value segments. Due to the fast growth of the company customer expectations can change with time, therefore there is need to adapt to the new technologies in the market (Branch 667).
Branch, Alan E.Global supply chain management and international logistics. New York:
Routledge, 2009. Print.