Business communication is a course that is expected to improve individual’s essential skills of communication at all levels of business. The effective business communication skills derived from the course is important because it enables a firm to increase sales, develop cohesive and better functioning teams and as a result improves the financial operations. The skills and knowledge helps the management to effectively identify the opportunity for the growth of business, the optimal efficiency of the business and cohesive procedures in the business. Thus communication skills are an important requirement for the managerial team of a business to attain efficiency hence profitability of the business.
The course provides a platform where a student can develop communication ideas involving written, oral or gestural skills. The course is offered at three different phases: pre-intermediate, intermediate and Upper-intermediate. Each phase contains three modules that provide a scholar with practice and input practices that can enable them to fit in corporate environment. The course is offered for seven weeks per term and each runs for forty two hours.
Therefore, the course is appropriate for an individual who wants to successfully compete in the corporate business structure. That is, to compete sufficiently in the competitive global business one has to be effective in communicating. The course books that are used in this course are internationally reorganized and standardized, focusing to improve communication understanding and hence improve communication skills. The teachers are highly qualified to provide quality work by enhancing student’s participation and encouragement to develop efficient skills required in business field. The developed professional communication resources advance confident in handling business matters and effective interactions. The course also entails project writing among other assignment that strengthens ones experience in business communication. In other words the course acts as an important tool to enhance the organization structure of any business.
The course builds a professional’s ability to improve their effectiveness in their career by attaining better results due to convincing communication skills learnt from the course. The students are also taught to speak clearly and confidently to effectively pass the business message to various networks. For instance, a sales man has to be embodied with better communication skills to enable him to elaborate clearly about the products information and convince the buyer to buy and consume the product. Significantly, the course offers communication ethics that helps the professional to sufficiently fit in the area of work regarding to social welfare and business ethics. This ethics provides a limit by which a professional cannot give misleading and wrong information about the subject matter.
As a fourth year student pursuing this course I have upgraded my knowledge and skills that can enable me to fully represent any business organization in different participations. This participation includes meeting and conferences, seminar and workshops and socials among others. In the meeting the skills can influence successfully the way I can disseminate information to find a solution for a certain problem. Furthermore, the course guides someone in developing skills of interacting with other people in and outside the business premises. As a result, an optimal utilization of resources, especially human resources is attained.
However, one cannot enjoy the benefits of the course if they do not comply by the terms and condition of the course, usually provided by the lecturer. In other words, a student has to attend at least 75% of the classes and submit assignments on time. Most importantly, a student has to devote some of his time on reading widely and conducting research to well understand the concepts involved in the course.
Carol M Lehman; Deborah Daniel DuFrene, Business Communication, Mason, OH: South-Western Cengage Learning, 2011
Report Writing. A Take-Away Guide, MultimediaPublishing Ltd, 2005