Websites play a major role of providing information about individuals, business, non-profit organizations, and governments. A website is the easiest way that people, businesses, governments, and non-profit organizations use to post their information to attract customers. Additionally, people, businesses, governments, and non-profit organizations use websites as advertising platforms to showcase their products to their potential clients. Most people access websites by connecting them to an internet source. In general, websites serve different purposes namely entertainment, information, and educational purposes. The huge amounts of data available and the various applications of websites make them important instruments in different settings of an organization’s or person’s life. The internet allows people to access websites effortlessly. Unfortunately, websites have become dangerous for children and teenagers because of various ‘dirty’, immoral or evil content circulating in the internet currently. On the contrary, E-KidZworld will create a website named E-kidZworld.com that deals with children’s toys following the identification of a niche market in Kuwait. However, the primary purpose of this paper is to analyze E-KidZworld.
E-KidZworld.com is a website created by E-kidZworld targeting kids between the ages of 3 to 10 years in Kuwait. Children within that age group start playing with toys for entertainment purposes. However, E-kidZworld introduced the toys to add development purposes. The company will offer the children various creative, fun, and educational toy concepts. Children psychiatrists will be employed to facilitate frequent supervisions that ensure that the website suits the needs of children. The company understands that these children are at the critical stage of learning about their environment and relationships. Therefore, the toys provided by the website will not affect their psychological or physical health negatively. The company identifies the important of having a clean environment. For that reason, the website will only sell premium and eco-friendly toys. The toys will instruct, promote intellectuality, and physical and mental development of children. They will teach children about particular subjects and help them grow certain skills.
E-KidZworld as an e-commerce business must follow the website legalities to ensure that other companies do not sue to infringement of copyright. The first legality of the website is attention. The website will be created properly using the rules and regularities set for websites. For instance, a website should not copy information from its competitors; it should uphold originality. Secondly, the content of the website will include all toys provided by the company. However, advertising regulations change based on the operating environment of a company. For instance, E-KidZworld.com will avoid content that mislead clients, misrepresent goods and services, and false statements. The website will avoid saying negative things regarding the competitors.
The third legality of the website will involve its marketing strategy. For instance, E-KidZworld.com will contain information that is appropriate for children between 3 to 10 years. It will attach a respective disclaimer and information stating clearly that it is suited for children. The disclaimer will also have information stating that children using the website have permission from their parents to use the website. Other necessary information will include the actual location and address of the EkidZworld.com.
The fourth legality involves intellectual property (IP). The domain name of the company will include ‘E-KidZworld.com.’ for search engine optimization. The information in the website will have original content to avoid infringing the rights of other companies that offer similar items. However, laws in Kuwait prohibit companies from using domains being used by other companies. Therefore, EkidZworld.com will obey these laws to avoid provocation of its business license. Lastly, E-KidZworld.com will inform all clients about the storage, sharing, and handling of information through its ‘cookies’ to avoid fraud.
E-KidZworld will be a limited partnership meaning that Smith, James, and Mary will be in a partnership agreement. All the three partners will be involved in making the decisions of the company. Mary and James will be involved in all IT operations. They will ensure that a proper website is set up to contain information concerning the products offered.
Vision, Mission, Values, and Goals
E-KidZworld realized the huge market for toys in Kuwait. Smith, James, and Mary started the company. The three used to work in different companies, but they usually met in trainings or meetings for business people. They saw the need for toys in the gulf region and decided to start EkidZworld.com. However, EkidZworld.com will be driven by its vision, mission, values, and goals as indicated below.
The vision of E-KidZworld will bring new, entertaining, and educative toys for children across Kuwait every day. It will also unlock added values by guaranteeing products tailored to suit consumer’s needs. The guiding vision of the website involves becoming the leading original equipment manufacturer (OEM) in the toy business. Additionally, the company will collaborate with stakeholders to create novel products suitable for modern children.
The mission statement of E-KidZworld is ‘becoming the best toy world for children in Kuwait.’ The company makes the mission achievable by having explicit and clearly outlined values and commitments.
The first value includes achieving consumer satisfaction by giving a premium experience for all customers. Second, the website will accomplish consistent performance for shareholders. Third, the website will maintain and enhance the position of the company as a good business citizen. Smith, James, and Mary believe that speed reflects its culture. For that reason, the team is authentic, sincere, and urgent. The foundation at which E-KidZworld.com collaborates and conducts its business includes compassion, integrity, and honesty.
E-KidZworld has two primary goals. First, the company will provide parents with high standards toys for their children to help them grow, develop, and enhance their personality and skills. It will also provide safe products for children in Kuwait.
Company Physical Description
The toy company will be located in Kuwait City. Its address include
Type: Exporter, Importer, Manufacturer, and Trader
Kuwait city is the capital and biggest town of Kuwait. The town possesses about 2.1 million people. E-kidZworld targeted the city because of its economic power. Kuwait is rich with fertilizer and petroleum. Therefore, the toy company will target mostly the middle-income Kuwaiti parents.
There are several features that prompt E-kidZ.com to qualify as an operator in the toy business. First, E-kidZ.com has adequate start-up capital to customize the necessary toys, hire children psychiatrists to supervise the toys, rent a place for the necessary operating, create the website, market the products, and rent a physical location. Secondly, E-kidZ.com follows the necessary legalities in the toy industry. Thirdly, E-kidZ.com plans on hiring qualified employees who know how to handle customers properly. Additionally, E-kidZ.com will sell toys that meet the needs of children only. For example, the toys will benefit children both mentally and physically.
Information on Owners and Key Personnel
E-kidZworld has three owners (Smith, James, and Mary) who ensure smooth running of the company. They handle all the decisions necessary in the daily operations of the company. The three curriculum vitae below belong to Smith, James, and Mary.
Smith’s Curriculum Vitae
I am a business administrator with 20 years working experience. I have worked in a small import company and other firms like Smith Tractors and Mater Hospital in the human resource departments as the HR manager.
The companies has increased mu knowledge on how to operate a business
I am distinguished as a problem-solver because of resolving most of the issues regarding employees. I am willing to work harder and handle most situations in my business environment.
Birth Date: 05/12/1983 (32 years old)
Mobile communication industry
Relevant Track Record
Five years as an internship manager at Smith Tractors Ltd
Ten years as a HRM manager at
Diploma in Business Administration: University of Alabama at Birmingham (Birmingham)
Masters in Business Administration: Auburn University
Knowledge in management
Teamwork, punctuality, and reliability
James’s Curriculum Vitae
I am an IT professional with an educational background in strategic and communications management. My proficient experience covers 16 years at a technology organization in New York and 5 years at IBM.
My roles in communication leadership entailed change & internal communication, branding, and advertising communication.
I am generally distinguished as a fact-based analytical intellectual who displays a proactive mind-set and offers practical solutions. I am willing to work harder and handle most situations in my business environment.
Telephone: +41(1)56 056 32 39
Marital Status: Married
Information Technology industry, Public Transport Industry, and Chemical Industry
Relevant Track Record
10 years of comprehensive advertising communication (corporate and product)
Dynamically supported five major corporate changes in 10 years
California University: Anderson School of Management
Kantonsschule Zofingen: High School Diploma
Lugano University: Masters in Communication Management
Computer Literacy: MS Office, Oracle, and Graphics
Communication Skills: Fluent in English and German
Concept Development: Building reliable international campaigns and multi-lingual concepts
Language Skills: English, German, Italian
Mary’s Curriculum Vitae
I am an IT expert with a 7 years experience in the IT field. I have mostly worked as a freelance website designer. I have created many websites for most companies in New York, such as MarieStopes clinics and Wal-Mart.
My key roles entailed creating websites that suit the needs of customers and the company in general.
Marital Status: Married
Information Technology industry
Relevant Track Record
Five years in IT management
10 years of freelancing in website creation
Diploma in Information Technology: University of Wyoming (1997-1999)
Masters in Information Technology: University of Virginia Main Campus (2000-2006)
Computer Literacy: MS Office, Oracle, Networking, Website Designing, and Graphics
Communication Skills: Fluent in English
Concept Development: Building website domain concepts
Language Skills: English