In the 21st century, various issues affect consumer behavior of which it should be considered. Change of technology is one of the decisive factor that influence the trends of the market place and consumer. The trends of the marketplace keep on changing drastically, and as an organization, none of this trends should be assumed or underestimated. The consumer is very important person in business; therefore, each aspect that affects the consumer behavior and purchasing power need to be considered. The prime message to the reader is that every trend is crucial in the market place. Additionally, the primary message to the readers is that ignoring trends could be an advantage to the competitors in the industry. In order to achieve competitive advantage in the market place rigorous research and analysis on trends need to be carried out. Digital services and products have influenced consumers’ behavior and attitudes; hence, organizations need to combine and transcend to satisfy the consumer. Generally, the author elaborates on adherence to trends, as well as addressing trends.
In every production process, the trends in the market place and within the organization matter. The achievement of organizational and business objectives depends on trend analysis. The authors’ primary audience is the managers whose work is to monitor and manage to exist and future trends. Furthermore, other primary audience could be those who are in the product development team. The reason why the author targets this primary audience is to impel them to think expansively on how trends could be a risky factor to new values and core markets. Additionally, the author wants to advice the audience on to carry out product development and market research in order to exploit and analyze trends.
According to the author, it is clear that trends are important in any organization. Perhaps, there are some evidence that the author uses to emphasize on issues to do with trends. Ignoring of trends could lead to collapsing of an organization. Managers severally articulate the crucial trends in an organization, but fail to be acquainted with how these trends influence consumers’ behaviors, aspirations as well as attitudes. In fact, this view is true especially on trends, which managers view as tangential to organizations central markets. Organizations that are at per with the trends always take critical moves to achieve competitive advantage, as well as dominate the market. For example, Nike combined its production with Apple Company and came up with Nike + strategies. Those organizations and managers that do not ignore trends design services or products that serve the preference of the consumer. This evidence broad forward by the author shows that trends are very important and should not be ignored.
As presented by the author, trends play a tremendous role in the market place and consumer satisfaction. Firms in most cases fail to control trends influencing its performance. Tracking trends entails simple task, but ensuring that the trends are integrated seriously becomes complex. There are barriers towards the proper engagement of crucial consumer trends in an organization. It includes ignoring various trends that arise outside the market, responding to trends superficially, as well as waiting for too long. Moreover, there are crucial processes that managers and responsible stakeholders should adhere to in addressing trends. These processes include identification of important trends, conducting separate exploration, comparing outcomes, and isolating potential strategies.
The authors have conveyed the message in a clear way. The author has proved that ignoring of trends could shake once business. Nevertheless, the author uses examples to demonstrate a real life scenario where trends are analyzed well. The coming together of Nike and Apple in production of sport attire is a crucial example of issues of trends. The author begins by underlying importance of trends, stating example on trends adherence, and finally informing the reader on the ways of addressing trends in business. The message from the author is of great value to various audiences. Trends influence the current and the future of a business; hence, if it is understood well the future of the business will be good. Managers and other stakeholders’ should consider trends in all aspect of business; this will determine customers’ satisfaction and future stability.