QUESTION NUMBER TWO
Societal marketing is the activity of an organization which attempts to identify the wants, needs and interest of the consumers and strive to provide the quality products and services as compared to their competitors and a way that the well being of the society as wells as consumers are preserved. In a nutshell the organization ensures the equilibrium among the consumer’s satisfaction, its profit and the long term welfare of the society.
Societal marketing is a new marketing strategy which tries to avoid and reduce the inequalities experienced in the various levels. It stresses that organization should take the initiative of implementing cut throat policies and go ahead of his competitors, and possessing ethical and environmental policies and incorporate them with actions and favourable regulations. This marketing can be accomplished by strictly following some few principles. The marketer should always understand the fact that consumers’ needs are of a great interest.
Therefore the marketer should improve the products which are real and innovative should be the main aim of any organization so as to provide long lasting values of the products. The marketer should do what is healthy for the society with a sense of mission and trust; hence the aim changes from transaction to mutual relationship. In case the customers has created a bond with the product, and it’s important for an organization to encourage this bond. The main examples of social marketing are the British American Tobacco company which was founded in 1902.this Company involves working for the society in every part of the world.
Although it may sound simple and appropriate but the societal marketing is extremely difficult since many organizations lack social conscience. Therefore whether the organization is legal or essential they need to carry analysis since they have tremendous influence on consumers.
QUESTION NUMBER THREE
Many marketers all over the world do not have skills and knowledge on how to use the new communication technologies making them to lag being especially in this digital ere. New communication technologies require much training which an additional cost to the marketer and organization is as well. Low penetration of new communications technologies in many parts of the world is also a great challenge to marketer.
The other challenge of marketers due to new communication technology is the size of the space with which they must attract the customers’ attention. Information which was once meant for billboards and large screens are now things which are possible even in mobile phones, therefore the marketers are forced to use expensive marketing strategies in order to reach many audience. Some even go ahead translating their brand messages in all the mediums and tries to make them relevant as possible to the context in which they appears hence very hectic to the markets.
New communication technology enabled markets to experience many advantages such as access to many marketers and channels. New communication technologies have opened many new channels through which the markets can communicate with their customers. For example the introduction of social media, product review pages such as websites has enabled the marketers to know what their customers are saying concerning the marketers’ product and even the organization as a whole. The marketers have also had a chance of engaging with these customers by commenting on the posts displayed by the customers.
New communication technologies have also enabled easier and faster distribution of the information concerning the products the marketer or the organization has. When marketers give out the marketing material such as brochures, and even email templates tote customers and distributors, the organization can get access to this via configured pots in their respective websites hence encouraging sales. Other possible advantages which has accrued to the managers due to new communication technologies includes, automation, increase in the target customers and many more.
Though new communication technologies have drastic effect on the marketers, should undergo training so that they can also compete favourably with competitors in the market.
QUESTION NUMBER SIX
Return on investment in social media can be measured using many methods .The most common and efficient method is the Google analytical approach .The method highlights various steps to be followed when measuring the returns on investment in social media. The stages includes: formulation of objectives and definition of key performance indicators, l decisions making using social data, synthesisizing the social data to compel content marketing, implementation of the social relationships and using local sources to identify target audience.
Formulation of objectives and identification of key performance indicators involves strategic planning and giving reports concerning investment in social media since the success of any social media marketing business activity being undertaken.
Crucial decisions making using the social data is the second stage in the measurement and calculation of return on investment on the social media since data is only useful when it is applied. These social data enables marketers to correct the assumptions that had been made though observing and mining data. Therefore Google Analytics methods applies data on the websites to disclose other social sources and assist in the identification of the social networks which create more congestion Calculation of the owners reach is the most second stage of measuring the social media return on investment. Social data Implementation to compel content and brand marketing is the next step in the measuring of return on investment on social media. This stage involves critical analysis of comparison charts so as to get reports on content and brand which assist the marketer to understand the social networks which attracts most valuable visitors and even the most relevant content to those who will continue visiting that site. Social relationships
Leveraging social relationships involves deterring returns on investment in social m the effect of close relationships with the audience over a specific period of time
The use of social sources to understand the audience is the last and crucial stage of measuring returns on investment in social media. The stage involves through analysis of the number of pages viewed by the audience, the duration of visit and even the number of pages per visit the measurement of analysis should be in every interaction, there is human
Though it has never been easier to measure returns on investment in social media, through analysis and proper implementation of the stages listed above should be done so that the objective is fully achieved in social Medias.
QUESTION NUMBER SEVEN
A demographic environment is a collection of all the demographic factors population size, gender and ethnic groups in a particular market set up. Marketers use this environment to identify the target buyers of their products and services. The marketers usually use this environment in various ways
The marketers use the demographic environment for branding and strategy, since this environment provides crucial information about the various populations. The marketer then develops critical strategies on how to contact these customers in terms of providing them with products and services. For examples in situations where the individuals in the demographic environment are always busy, then the marketer tends to encourage a quick use of the product.
Marketers use the demographic environment in trending and comparison. Marketers usually examine the demographic environment for a particular period of time in order to analyse the age and even gender in that particular environment. This readily assist them comparing the trends in the market giving them an over view of what will happen with the sells in the near future.
Marketers can also use demographic factors in analysing assumption and culture. Many marketing strategies lie on assumptions which are based on the cultural norms surrounding that marketer of the company. Hence marketers analyse demographic information carefully with cultural norms in mind. Other ways in which the marketers use the demographic environment are, analysing of customer loss and customers change.
Therefore the marketer should therefore understand all the components of demographic environment so that effective sales can be realised both in short and long term.
QUESTION NUMBER TWELVE
More unknowns are one of the problems encountered in the international marketing research. Most marketers understand more about their domestic markets as compared to foreign markets. This is prevalent due to the fact that there are no published international information these markets making it almost impossible for the international marketers to fully understand their area of study.
Low completion time is another major problem encountered in the international marketing research. Each and every phase of international marketing research like planning, design. Execution and interpretation of findings needs more time foe completion as compared to the domestic marketing research. These activities tend to take much time to be achieved since each and every activity requires relatively longer time.
An insufficient fund is another problem encountered by the international marketing research. International marketing research involves different data collection techniques, the need for translation and even the costs of travelling to different markets which are so high to the international market researchers. Other problems encountered in the international marketing research include the unreliable data from the respondent and other sources, data collection difficulties and many more.
Kotler, and Gary Armstrong, Gary. “Principles of Marketing” 14th ed., Prentice Hall (ISBN-10: 0132167123). 2011. Print.
Luther William. “The Marketing Plan: How to Prepare and Implement It”. U.S.A: AMACOM Div American Mgmt Assn, 2011. Print.
Ferrell, O.C D. Hartline D, M. “Marketing Strategy”. Cengage: Cengage Learning. 2010. Print.