Kudler Fine Foods main vision is to become the best food grocery shop store. This company is committed to produce the best cheeses, wines and meat to their customers. It is also interested in creating a system to monitor customers’ purchases by using a frequent shopper system. According to this system customers who purchase more products are rewarded for their effort. The newly innovated system awards customers points once they purchase products from the company. Once the points accumulate, customers will subscribe and get discounts and free items from the company.
A part from determining the points earned by customers, the frequent shopper system is very useful to the company. The system gathers data that can be used to determine the purchasing behaviors of customers. The data collected enables the company to: develop a closer public relation with its customers, to streamline various processes within the company and to promote a steady platform for effectiveness in operation delivery in order to satisfy customers. In order, for a customer to utilize the frequent shopper service he/she must have a membership swipe card. After attaining the membership card, customers are expected to ensure their purchases are recorded by swiping the card to an electronic gadget in order for them earn points (Angela 2012).
Even though the frequent shopper system is mainly beneficial to customers who buy many products as it gives them incentives, it is more beneficial to the company. Kudler’s Fine Foods use the data gathered from this system to determine the most preferred products by customers. After establishing the most preferred products the company increases the production of those products in order to ensure customers’ needs are attained. Therefore, the main purpose why Kudler’s Fine Foods introduced the frequent shopper system is to determine users’ needs so as to ensure customers are satisfied with the quality and quantity of the products available at the company’s stock.
Kudler Fine Foods has also launched a well established websites that enable both local and outside people to enquire more information regarding the products and services provided by the company. Customers can use the website to directly purchase the products by ordering them. The company uses the website to track the orders and sales of its products. This enables the company to establish which of their products are most preferred by customers. Through the use of the launched website the company is in a good position to determine customers/users needs.
List of confirmed requirements:
The details required when creating a frequent shopper database system include employee’s; phone number, full name, anniversary, address, date of birth and e-mail address. These details are crucial because the company use them to determine the needs of different users. In addition, the above details are used to identify the real owner of the frequent shopper membership card. When redeeming the points in the membership card customers are required to possess their identity card (Gomez-Mejia 2002).
For the Kudler Fine Foods website to be efficient in service provision, the company has installed a service perspective program into the system. This has increased the efficiency of the internal processes of the company. The company has invested heavily on the website program and has already invented an employee training program with the aim of integrating the latest software system to boost the effectiveness of the company’s website.
Proposed system process view:
Functional allocation modeling
Project selection and planning
Kudler Fine Foods Company first selected the frequent shopper system. After selecting this system the company plans a strategy of implementing the program into their administrative system. Among the factors which the company considered include the financial effect of the program into the company.
After selecting frequent shopper system as the system to implement, Kudler Fine Foods Company carries out an analysis on which hardware, human computer interface (HCI) and software is best suited to be incorporated into the system (Kerin 2006). This is to ensure the proposed system is well designed.
After carrying out the analysis, the company spearheads the designing process of the proposed system. The designing process involves database designing, user interface designing and program designing.
After designing the proposed system function, the company implements the program into their system. The company uses the system for documenting and installation of information. From there henceforth, the company starts to monitor how the system operates.
Kerin, R.A., Hartley, S.W., Berkowitz, E.N., Rudelius, W. (2006) Marketing. [University
Of Phoenix Custom Edition e-Text].New York: The McGraw-Hill Companies.
Kudler Intranet. (2005).
Gomez-Mejia, L.R. & Balkin, D. B. (2002) Management [University of Phoenix
Custom Edition e-Text] New York: The McGraw-Hill Companies
Angela Bush and Judith C. Allen, (February 19, 2012), Kudler Fine Foods' Frequent Shopper Program