Since its emergence, social media has always been a key element for marketing, communications and strong customer support. Social media has supported almost every medium professional in the marketing landscape. Numerous articles on social media have been published so far. This paper aims to summarize the article / planning guide ‘Social Media Initiative’ by describing the issue and synthesizing what has been learnt from it. Furthermore, the paper will also highlight, why social media is important for accountants, regulators or businesses.
Every organization, enterprise, business, institution is now seeking help of social media for one purpose or another (Sweeney & Craig, 2011). It has been found as a great platform for the customers to share their experience with the brand / company. The major theme of this guide is to highlight the importance of social media and how it should not be ignored by organizations. The guide provides a complete and managed approach of how social media can be utilized in an effective, reliable, and repeatable manner in every aspect of the business (Spred Fast, 2014).
Furthermore, this guide also rotates around strategies and framework through which organizations can successfully implement various social media initiatives. The guide has also referenced the utilization of Social Media Management Systems (SMMS). According to the guide, it is important that the SMMS should be critical so that the overall social media plan can become scalable and measurable while it can be repeated (Spred Fast, 2014).
The guide is compiled with the help of seven parts that are presented as a framework. The seven parts, as discussed in the guide, are presented as essential elements for the organization if they want to boost their businesses. It includes:
1- Merging social initiatives with corporate objectives.
2- Forming a strong social workforce / team and organizing them correctly.
3- To baseline the social presence of the organization.
4- To effectively plan communication.
5- To engage business in the right place and time.
6- To assess the workload.
7- Combining other processes and systems at the same time (Spred Fast, 2014).
The entire topic has helped me to have a clear understanding of the importance of social media execution in businesses and how to utilize it to enhance and improve marketing and communications. The guide has explained each and every aspect of the topic i.e. social media execution in business, in a very effective and detailed manner. According to my perspective, the seven steps framework is a brilliant approach to plan and execute a social media strategy. Each step has clearly identified the essentials of strong social media strategy (Spred Fast, 2014).
The guide is equally important for accountants, auditors, regulators, and businesses. With the help of social media, any business can grow swiftly and can improve its revenues. It should be noticed that social media is a strong and potential platform for businesses and strategic designers to market their product. They can easily build the strong relationship with their customers through social media. Furthermore, it also serves as a bridge between the client and the company for holding strong and effective communication process. Social media team, planners find it easy to communicate with the clients so that they can easily get the feedback and recognize the strengths and weaknesses. Social media is certainly a strong, effective, and quick means of communication as well as marketing (Spred Fast, 2014).
Spred Fast. (2014). Social Media Iniative. New York: Spred Fast.
Sweeney, S., & Craig, R. (2011). Social media for business : 101 ways to grow your business without wasting your time. Gulf Breeze: Maximum Press.