Organizations always have positive mindsets towards their economical and political behavior and they have to undertake number of options in order to enhance the same. Audit basically refers to a phenomenon in which double checking would have been initiated. In this particular assignment, it is required to pen down an interview session with the management official of a company. The company is Energy Autos, which is intending to provide Energy based Vehicles and Electronic Products to its consumers (Oliva, 2006). There are two individuals who have been taken into consideration for the discussion and interview based purpose. The name of the individuals is Latoya Inverary who is the Chief Executive Officer (CEO) of the company and Felisha Mitchell, who is the Chief Operating Officer (COO) of the company.
What major demographic developments and trends pose opportunities for or threats to this company?
In replying to this particular question, CEO Latoya said that Energy Autos is currently operating in the United States in which the utilization of Electric Vehicles and Electronic Products are extremely high. The demographic and spending trend on these products is extremely high in this particular region which is again a positive sign for us to increase our market share (Oliva, 2006). Felisha also revealed that this particular development trend will bring as an opportunity for us in the future as far as increasing the financial belongings is concerned.
What actions is the company taking in response to economic developments and trends?
Economic development could be extremely important and vital for an organization and entities have to consider numerous things while becoming economically active and prosper. In response to this particular question, Latoya, the CEO and Felisha the COO, said that we have to work extremely hard to increase our financial belongings in order to develop the things effectively (Taghian, 2008). There are number of companies already working in the same jurisdiction, hence the amount threats for the company would be extremely high (Oliva, 2006). It is important for the company to have perfect Just in Time (JIT) process from which they can mitigate their cost effectively and resultantly increase their financial belongings.
What is the outlook for the cost and availability of natural resources and energy that are needed by the company?
The question which is all about cost and resource based energy has been asked with the respondents, and it is found that the cost and natural resources available for the energy is natural resources in making of electronic products and electric vehicles. CEO, Latoya and COO, Felisha had revealed that they have strategic alliance with different products or raw material providers which would be effective for us to mitigate the cost and increase the efficiency of the company.
What major changes are occurring in product and process technology?
What changes in laws and regulations might affect marketing strategy and tactics? What is happening in the areas of pollution control, equal employment opportunity, product safety, advertising, price control, and so forth, that affects marketing strategy?
In the United States, the prevailing laws and regulations are extremely strict. Latoya reveals that the essence of marketing strategy and tactics could be extremely beneficial for the company as a whole but there are some regulations that have to be complied accordingly. Laws relating to company and taxation would affect the company but we have to comply with the same because our all future strategy depends upon the same. Pollution control, equal employment opportunity, product safety and advertising are some of the elements which would certainly affect the performance of our company in future and on the marketing strategy as well.
What is the public's attitude toward the company's products? What changes in customer lifestyles and values might affect the company?
The attitudes of the public towards the products are perfect because the markets of similar products are increasing heavily. Latoya and Felisha have found that the quality of our products is perfect and it will gain more customer attentions in the future. They also revealed that these products will certainly bring extensive and effective lifestyles and values towards the company with their highly efficient electronic products and electric vehicles.
Oliva, R. (2006). The three key linkages: Improving the connections between marketing and sales. Journal of Business & Industrial Marketing, 395–398.
Taghian, M. &. (2008). The marketing audit and organizational performance: An empirical profiling. Journal of Marketing Theory & Practice, 341–349.