Cyberworld brings innovation and new ideas to people nowadays. Social networking sites such as Facebook, is now being used as medium to communicate and share ideas and thoughts of people who have an account with it through networking and increasing “friends”. We argue that social media, a cultural technology that continues to expand due to its influence because of its advantages that people can take advantage of, free of charge. Cyberculture is a new social tradition, which the society find useful.
Cyberculture is an electronic portal where the convergence of various technologies interacts such as electronic mail, video games, online communication including chats. Biomedical and bioinformatics technologies also include in this environment (Nayar, 2010). Mainly, Cyberculture, specifically the social networking, is a new norm that more and more people are using in their everyday lives. It is also a way for businesses to sustain their operation using internet for transaction and marketing purpose.
Through social media and Facebook, people can have an easy access to communication, combined with capabilities of sharing photos and optional information that a user may provide. This can be a good friendship establishment among people (Pempek, Yermolaveya & Calvert, 2009). Additionally, social media owns a perception that it can be used to promote businesses and search for other quality contents that are now being posted to gain more social media fans and follower. It is also a medium to become popular by sharing useful and interesting posts.
Cyberculture provides advantages that people use to make gain information and knowledge. It has a wide variety of uses that considered part of most everyday aspect in people’s lives. Cyberculture provides technologies that are useful for business and communication, leveling up people’s lifestyle through internet technology and establishing new present day culture.
Nayar, P. K. (2010). An introduction to new media and cybercultures. Chichester, West Sussex: Wiley-Blackwell.
Pempek, T. A., Yermolaveya, Y. A., & Calvert, S. L. (2009). College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30, 227-238.