Do you believe this to be true? Why? Why not?
One is convinced that the information contained in the article entitled “Generation Why” is factual, in terms of signifying that millennials have asserted that the stereotypical beliefs regarding their being “pampered, overpraised commitment-phobes who refuse to grow up” are totally unfounded. One therefore shares the same conviction that millennials could have just been totally misunderstood and that the information paved the way for enhancing the readers’ knowledge on aspects pertaining to relationships and commitments; their love for pets; and even on work and careers. Thus, it could be construed that the information is true in as far as the need to understand millennials from their perspectives or points of views. One strongly believes that millennials have been raised in an era where technological advancement and development played an important role in molding their personalities, beliefs, value systems, and preferences; as well as on the choices they make in life.
What implications does this have for tourism marketing if any?
The implications that the information revealed for tourism marketing lies in recognizing that their behavior as consumers should be learned appropriately to be able to help organizations within the tourism industry to design the most appropriate strategies that would cater to their needs, preferences, and demands. For instance, it was revealed that millennials love pets and contemporary organizations have already designed strategies which accommodate including their pets in various endeavors (in shopping malls, restaurants, or in modes of transportation). Likewise, these organizations should also consider offering products or services and catering promotions and advertisements to include family members, who were deemed inclusive of their daily activities. More importantly, the tip that was disclosed could assist in the development of strategies for millennial: “Don’t tell them what to do. Ask them. And this time, really listen” .
"Generation Why." August 2013. Wake Up: A Strategic Intelligence Report. http://issuu.com/thisisomelet/docs/omelet_wake_up_intel_report_-_mille. 6 September 2013.