The world is increasingly becoming globalized in a manner that travelers review websites fields are highly growing with time. As a hub for sourcing hotel information by travelers, the company has many opportunities that it can venture into not only to increase profitability or revenue but to upgrade its global appeal to attract more customers (O’Connor, 2008). The company should effectively engage in the aspect of expanding tourism on a worldwide scale. The driving force behind this strategic opportunity is the company’s ability to provide explicit and good reviews about hotels unlike many of its competitors in the industry that lacks proper information and only offer little previews about hotels and accommodation spots. The aspect of providing articulate information to its online customers has further contributed to the low competition from substitute sources such as hospitality magazines and newspaper reviews that does not provide adequate information as per the customer’s requirement.
The lack of adequate information to the customer from other competitors has reduced the amount of rivalry since approximately 69% of viewers in the market have given a good approval of the website. The aspect further provides a good opportunity for Tripadvisor to expand its tourism network across the globe to access markets that haven’t had access to it (O’Connor, 2008). One of the key successful factors behind engaging in any strategic opportunity is the ability to attract a large customer base. It’s through the expanded customer base that the company can receive more revenue and occupy large market share. The aspect of expanding its tourism network on a worldwide scale attracts many customers who read the company’s reviews and enhances the company’s global appeal as a good brand.
O’Connor, P. (2008). User-generated content and travel: A case study on Tripadvisor. com. Information and communication technologies in tourism 2008