The current technological improvement has made the online search engine diversify in their operations. Internet operation has been referred as Google due to its popularity. Is this confusion? Google has taken it course since year 1996 from two graduates from Stanford University namely Larry Page and Sergery Brin. They were pursuing Ph.D. degree in computer science and came up with a way of creating a web search engine. They developed a web search engine known as Back Rub. This was later changed to Google of which is the current search engine in the world. The Google investment as a web site started it course whereby the first investor in 1998 funded 100,000 dollars. This was a beginning in the company root to accomplish the goals. In year 1999, it was having 40 employees in a number. This was the humble beginning in getting into the market as it sought means to compete effectively with other companies offering the same services on the internet industry.
In year 2001, the company Chief Executive Officer who was named Eric Schmidt was the first CEO and the chairman of the board of directors. In the explanation given by the cofounder of the Google Larry on the steps take, he supported the move of having Eric as the chief executive officer as he was brilliant in technology and good in investment. This was a strategic move that was made as the company needed a person to take it to the next level. Larry Page remained as the president of the production as the co founder Sergery Brin was the president of the technology. It is in year 2001; the management of Google diversified its operation and applying the strategy of buying other web sites. Google bought Deja.com as well as bloggers, key hole, YouTube, writerly and Picasa applications among others. The company also focused on the areas such as web search, applications, advertisement and mobiles. This was a strategic move of increasing the market scope and making it more competitive in the market.
The company has to target large share of the market. Using the web search engine, it introduces more than 130 languages that are applied in Google search. This increased the market target as well the revenue to the company. The advertisement in year 2008 and 2009, the revenue collected was 97 percent of the total. Google has established various applications that have enabled it to have large market share. Gmail, Google Docs and Google calendars among others have been utilized in advancing the competitiveness in the industry. The challenge that has faced the Google Company in the industry has been controlled by the management. The main challenges that Google faced are managing the huge growth of android, handling the escalating situation in china and privacy concern from the customers that was increasing tremendously.
Through the use of the android, Google had to find the means to provide good wireless service to their customer. It sought to create standard, open sourced and free platform for mobile devices that was in line with the OHA (Open Handset Alliance) regulation. The challenge was to provide the services to high number of the operators using these devices as the growth of android was huge. The concern of privacy is a challenge to Google operation. Google customers fear their privacy as the cases of hacking has risen. Google management had to find the means to win the customers loyalty and confidence. Having a number of the applications, Google saves personal details and information of the users using system of tracking cookies. The cases of information leak, data system attacks and data spill over has largely affected Google operation in membership of the users and their reputation.
Other companies such as Apple have introduced smart phones that have different software. The company has tried to seek the means of retaining its status as the companies in the sector are looming on development. Finally, the Google through its management has diversified on its products in target of more customers. The main competitors being yahoo among others have made the Google make proper and strong strategies in enhancing the competition. The aim sis the provision of excellent services to its customers and remaining at top in their services.