YouTube is a website launched in San Bruno, California to share videos among internet users. YouTube reigns in the online video after defeating the popular Yahoo search engine. The site has the capacity of transforming itself in the ultimate video search and the linking of content. The main strength of the site owes it to the support provider called Google. Google is the world largest search engine that act as the backbone of the site (Wolfe 2). Professionals, entrepreneurs and other stakeholders feel safe to promote and expose their content in the site since it will reach the clients in time. The site receives million of users requesting for videos in every second. Corporate use the site to advertise their products, and they are optimistic of positive responses. YouTube enables people to increase in proficiency, knowledge, and self confidence. YouTube serves over 30 different languages in the world to ensure a wider reach to the masses where it adjusts in accordance to the demographic of users (Wolfe 3).
YouTube does not have timely presentations since pirates place copyrighted clips on the site. YouTube suffers weakness in live-streaming content in both news and sports. It is difficult to track payments from user generated content due to managerial challenges. Most of the feedback in the form of comments on the videos uploaded does not have supervision, and this leads to bad effect on the viewers. Online video content raises stiff competition in the online market due to more attractive outlays than YouTube. Google is the sole supporter of YouTube and any abstraction in the screening source will lead to underprivileged end. The attempt to make YouTube more valuable in the acquisition of valuable content has not paid off. The attempt to add premium content and the pacing deals has led to losses and backtrack in negotiations (Wolfe 4). YouTube may fail to realize the goal of hosting all the videos across the globe.
The purchase of YouTube by Google will help to network the video in the mainstream as many people venture in the pro AV industry. The technology will reduce the cost of performing videoconferencing to benefit the users. A collection of transducers such as loudspeakers, projectors, cameras, and microphones will create a viable system to access many online media sources. Some audio DSP processors receive, process, and output audio in the network through Ethernet connection. Video and audio are rapidly becoming online media to support the activities of bloggers, journalists, and other users. Technology is a commonplace in the population as many people are comfortable with the AV network. YouTube sale is vital in the pro AV industry (Cape 86). The plan will ensure video is more user-friendly and accessible to other brands such as Apple to create a larger role to get more people in video transport, storage, and the distribution on the network. YouTube is the dominant online video site that has millions of users to populate television advertisements and build corporate brands. The company puts effort in the provision of professional quality and unique products to keep users engaged in conversations among the users.
The management devotes itself in placing the videos in as many languages to accommodate different demographics across the globe to market the brand effectively. The company has taken a bold move to allow users post comments even the negative comments to enable all the customers communicate in the channel (Cape 86). YouTube is a social media platform that will provide an opportunity to the community that will spur interactions and get feedback. The envisioned AV system will ultimately change the universally networked world where providers, managers, and end users will have to embrace the change.
Cape, Tim. "Can YouTube Promote Convergence?" Pro AV 23.12 (2006): 86.
Wolfe, Daniel. "YouTube Spotlights Banks' Social Media Challenges. (Cover Story)." American Banker 177.65 (2012): 1-9.