Impacts of Social Media on Public Relations Practices and Crisis Management
Social media has created a channel for organizations, particularly public relations managers to communicate issues ascribed to crisis management. However, it has also increased pressure among public relations managers who struggle to formulate or craft messages as well as main control information that flows from diverse users. Monitoring the content of information disseminated by stakeholders on social media sites is significant owing to the fact that though these sites stakeholders spread and disseminate information ascribed to organizational reputation.
Crisis communication preparedness plans can address this issue by ensuring that social media is integrated into communication plans/strategies, particularly crisis communication plans. This can also be achieved by formulating strategies that enable organizations to monitor dialogue among their clients in social media.
How Domino’s could have Proved that its Key Messages are Sincere and other Messages it should have delivered
In order to prove that its key messages are sincere, Domino’s could have acknowledged that indeed the incident was uploaded on social media or corporate website after the offending videos were posted (A Journal for Researchers, Teachers, and Practitioners). Domino’s should ensure that as this information is disseminated, a significant number of its audience are reached or captured. Other Messages that the company could have delivered is the actions it is taking in order to ensure that such incidences are not repeated. The company can also deliver an apology to its clients and other stakeholders in connection with the incident that happened.
Other types of Traditional Media that Domino’s could have used to reach its Stakeholders
Domino’s could have also used traditional media channels such as newspaper, radio, television and magazines among others to reach its clients and other stakeholders in order to assure them of their actions to prevent such incidences in future.
Challenges in Telling the Truth in Digital Age
Telling the truth in the digital age is a challenge mainly as a result of the fact that it hinges on certain additional questions, for example: Why does an organization tell the truth on cyber or virtual spaces? What social medium can an organization use in order to tell the truth? These are questions that are quite challenging to answer among organizational communication teams.
Importance of Speed of Response in Digital World in times of Crisis
The speed of response in the digital world is crucial as it enhances that capacity of an organization to protect its reputation among its target clients and other key stakeholders. It ensures that an organization assures its clients of its acknowledgment of the problem and the various actions that is has implemented in order to prevent further damage.
Conclusions from the Domino’s Incident
Social media has become a crucial channel of information dissemination. Organizations can improve and maintain a positive reputation through the use of social media by enhancing the manner in which they communicate with their clients. However, the emergence of social media as a means of communication is associated with rapid information dissemination rates; this creates challenges for organizations especially in times of crises.
"A Journal for Researchers, Teachers, and Practitioners." Case Studies in Strategic Communication. Web. 09 Feb. 2016. <http://cssc.uscannenberg.org/>.