INDIVIDUAL VERSUS GROUP DECISION MAKING:
Decision making is one of the most important management activities in any organization. In order to come up with effective and efficient strategies and to implement them properly it is important to have good decision makers and leaders. There has been ongoing debate regarding the individual and group decision making. Most of the researchers have been giving importance to the group decision making. According to them the group decision making results in better strategies and decisions as compared to the individual decision making. It is perceived that the decisions and solutions taken by the groups are more effective and efficient as compared to the average solutions and decisions put forward by the individuals (Bazerman and Moore, 2009).
The main advantage of the group decision making is that it becomes easier to implement the decisions and strategies as everyone is involved in the overall process. The group decision making provides with more broad and comprehensive views as different people are involved in the whole process of decision making. Apart from this it increases the motivation and commitment level as every group member is involved in the process. However, at the same time group decision making also has some negative points. For instance, it becomes difficult to reach at the final decision with different people presenting different ideas. There can be conflicts among the group members and it can lead to dissatisfaction and de motivation. Also the final decision is normally influenced by the statuses of the group members involved in the process (Donaldson & Lorsch, 2011).
On the other hand individual decision making also has its own advantages and disadvantages. For instance the individual decision making is less time consuming and it is easy to reach the final decision. However, the decisions taken and imposed by the leader only results in resistance on the part of the employees (Donaldson & Lorsch, 2011).
Hence, it is important to come up with proper decision making technique and method. The leaders and top management can make the strategic level decisions on individual basis and then can involve the other team members in the functional level decisions and strategies. This will make it easier for the management to implement the decisions in effective and efficient manner.
Bazerman, M.H., and Moore, D. A. (2009). Judgment in Managerial Decision Making (7th ed.). Hoboken NJ: John Wiley and Sons, Inc
Donaldson, G., & Lorsch, J. W. (2011). Decision making at the top: The shaping of strategic direction. New York: Basic Books