Marketing Management and Team Training
The level of effectiveness and productivity of projects within organizations is highly dependent on the rate of effectiveness and coordination among team members. Undeniably, teamwork plays a fundamental role in improving the performance of the marketing team because cooperation and coordination enables a team to achieve incredible results. Equally, lack of cooperation and poor communication among members in a team or project leads failed deliveries, unnecessary disruptions, and failure of the organization to realize the projected goals. Teams are unavoidable in many contemporary organizations and virtually every individual belongs or plays a particular role within their team frameworks. However, the marketing environment is changing at an increasing need and therefore, sustainability among team members should be developed through team training in order to equip members of the marketing realize their performance and maintain their competitive advantages.
Team training entails the process and procedures of developing, nurturing, and enhancing the skills of team members in order to optimize the rate of performance that can be developed by team members (Blanchard, and Parisi-Carew, 2009). In response to increasingly growing marketing needs coupled with the highly volatile market environment, there is a need to equip members within exceptional skills in marketing force to increase their levels of understanding and as well, furnish them with the changed needs. Team training should be focused in improving the skills of individuals that form up the entire marketing force.
Reflective Log and Coaching Diaries
Team training and proper management of team training initiatives calls for the implementation of an effective program and training schedules characterized by keeping reflective training records and coaching diaries. This is essential for facilitating the evaluation and assessment of new skills among individuals that comprise the marketing team. Creation of team charters during the training process provides an ideal condition for increasing the level of effectiveness among team members due to the establishment of clear expectations and guidelines (Verzuh, 2010). A good reflective log and team-coaching diary should compose of varied information such as the one included in the table below.
Team Training Aspect
Frequency/Level of need
Categorizations of team building into particular stages and ensuring that team members understand the stages
Provision of feedback regarding performance levels to members of the marketing team
A requirement that should be performed very often
Encouraging team members to work for the benefit of the marketing department and the organization in general
An essential factor in enhancing motivation and developing team relationships
Ensuring that team members are committed to the mission, vision, and marketing objectives
A necessity for providing the future direction to the organization
Stressing the need expansive knowledge, balanced autonomy, and improvement of individual capabilities
A necessary condition for the realization of personal development
Rewarding performances and development of good working relationships
Essential for creating strengthened team relationships and good communication within the marketing team.
Blanchard, K., and Parisi-Carew, E. (2009). The One-Minute Manager Builds High Performing
Teams, William Morrow.
Verzuh, E. (2010). The Reciprocal Effects of Self-View as a Leader and Leadership Emergence.
New York: John Wiley and Sons.