With the advancement in the technology the mobile tracking and mobile commerce using RFID and GPS is becoming increasingly popular among people. Major actors in the mobile commerce are the mobile companies, consumers, mobile industry, the service providers, and regulators and enablers. There are some recommendations for the corporate for ensuring optimal use of this technology.
1. Provision of Product at Reasonable Price
The organizations dealing with m-commerce are adopting aggressive policies in order to enable the things to move fast, while many e-commerce organizations are adopting a wait and see approach. However, as a consequence of this costly solutions are developed for making integration with the existing system. So, the companies should ensure that the product is available to the consumers at the reasonable price.
2. Adoption of Service-Based Approach
In order to enable the mobile traking and mobile commerce facility to the consumers by using GPS and RFID, the retailers and the manufactures of the mobiles should adopt service-based approach because it will help in strengthening the core business.
3. Knowledge about Integration of Mobile Commerce
Furthermore, in order to ensure provision of m-commerce and mobile tracking facility via GPS and RFID, the mobile network operators should be aware of this fact that mobile commerce is integrated with the consumer facilitating and revenue generating tools such as MMS, and SMS. These will facilitate the consumers with the facility at cheap rates.
4. Development of Novel Applications
The manufacturers of the mobile phone should consider how to provide the mobile devices that enable tracking and other services of m-commerce possible in order to meet the requirements of the market. By utilizing open tools and architecture novel applications should be developed that are based on their platforms and devises.
5. Collaboration with Different M-Commerce Players
The solution providers should be aware of collaboration with several m-commerce players, they should keep this fact in mind that in the mobile commerce they are also an essential part of the solution.
6. Creation of Awareness of GPS and RFID
The companies should also consider the cultural issues because the people may not have any confidence in the GPS and RFID system as they are new to them, so it may take longer to build their trust. For this it is necessary to create awareness of GPS and RFID.
7. Redesigning Business Processes
Furthermore, the mobile companies may face business process issues, so implementation of the GPD and RFID requires essential redesigning of the business processes so that optimal benefits from the use of GPS and RFID can be obtained.