Problems at the Ottershaw branch of Zinn’s Burgers and Pizza
The social reengineering of Zinn’s Burgers and Pizza is a capital investment and probably the most important and one that drives the whole business and its outlets all over UK. The problems associated with a change to make the business good using metaphors are extensive and disturbing. It will be negligent to ignore cultural themes while approaching a change initiative. (Blythe, 2005)
A common culture’s metaphor is the Morgan’s metaphors, which compares culture with brain and organisms. The metaphor becomes appealing by the fact that it summons up images of culture as one system having interconnected themes that comprises of the restaurants staff in Morgan’s metaphors. Morgan’s metaphors are also useful as they enable all to have imaginations of what culture as an organism looks like.
In otttershaw branch of the restaurant, one problem that heavily rocks is that once a friend comes to buy pizza, additional ingredients spice up the meal just because of the fact that they are friends. This gets clear explanations and can work well with one of Morgan’s metaphor, organism. The brain for example from Morgan’s metaphor explains why the business has excess foods put for friends. The metaphor explains that once employed, one should change the behavior and adapt that is a business and not a charity programme. (Blythe, 2005)
An organism metaphor means that one should see the business as behaving in the same ways to biological mechanisms like friendship and dependency. When there is a change in the environment, the human bodies also change. Successful businesses also adapt to change and this is something that the pizza and burger restaurant should do. This means that the structures and procedures of the restaurant will have allowance. Such characters adding food and ingredients centrally to the required quantity should loose their jobs if they cannot adapt. The brain metaphor explains viewing the business as a brain, which responds to changes and think rationally as well as intelligently making changes. These studies are similar to the problems that the restaurant suffers from and if well incorporated, there can be notable changes.
The concepts are useful because they explain that the restaurant is not a charity program. They help businesses discover what they are supposed to do and to differentiate between those in private and public alongside profit and nonprofit sectors.
For example, in Ottershaw branch of Zinn’s Burgers and Pizza adding ingredients to friends pizza’s is not a good way of describing a profit-making sector. Many businesses after this study should be in a position to make stands of where the business belongs and what it does. (Adler, 2005)
In future, the restaurant should give rules when hiring new employees and address issues that have affected the restaurant in the past. Using the metaphors will greatly help the business set rule, boundaries as many will think according to the new culture, and no one will want to appear an outcast. The manager of the Ottershaw restaurant, Mr. Pike should now be able to understand the current situation affecting the restaurant and incorporate the necessary changes to make it work and get more returns. He will by so doing change the culture and Ottershaw will be a new place for pizza and burger. If well incorporated, notable changes can be visible in a few years.
Adler, C. (2005). Office hours: are you reliant on the family business? New York: McGraw Hill press.
Blythe, J. (2005). Essentials of Marketing. New Jersey: Prentice Hall.