What are the main features of your evaluation design?
Monitoring would be a main feature of the program evaluation. Continuous monitoring of real time data regarding smoking habits would help the research design to stay on track as well as provide an important source of insight as to how funds should be allocated. The factors for success that the program will be evaluated upon include the impact of the campaign, the awareness that it raised concerning the issue of smoking, the knowledge that it helped people to attain, the attitudes regarding smoking that were changed, and, most importantly, the number of people who were actually able to quit smoking.
How would it be implemented?
Monitoring would necessitate the constant surveillance, collection, and analysis of information related to the smoking population in question. Furthermore, making this information accessible to those that are implementing the program can provide an essential capability for further structuring the program in positive ways. This would include constant analysis of reports and outcomes, case reviews, evaluation of interviews, reviews of statistical information, and other quantitative and qualitative methods.
The factors for success would be understood through various methods. The impact of the campaign would be a general overview of the other factors that are considered (Suvedi 2003). Awareness can be measured based on the analysis of interviews or other case studies that can help to provide real time analysis of social views. In understanding the knowledge that the program helped people to attain, national statistics regarding the basic understanding that people have regarding the effects of smoking before and after the campaign would need to be compared (Suvedi 2003). Attitudes could be measured in a more qualitative way, through interviews of people who are known to have been exposed to the information. In looking at the number of people who have quit smoking, evaluation of quantitative data obtained through national statistics should provide a basic level of insight.
How does the design deal (if it does) with possible rival hypotheses (internal validity threats)?
The major concern from rival hypotheses would be that the campaign had no effect and provided no information that could adequately help smokers quit their habit. The design would deal with this issue through the application of data projections that can help to demonstrate the projected growth before and after the campaign was run. In this way, demonstrating how the program can be argued to have created a deviation in this trend can help to provide insight into how the design deal might be met with conflicting validity issues.
How does the design address statistical conclusions, construct, and external validity?
The study is able to address the statistical conclusions through their application to the criteria that have been set out. The extent to which these conclusions align with the expected analysis of information can help to provide insight into the overall success of the program (McNamara 2002). The external validity of the study can be generalized to the basic aspects that many will be confronted with when developing future studies. In this case, it is evident that the evaluation of the program will provide evidence that the capabilities of this design structure can be implemented in other campaigns that are related to public awareness or well-being.
McNamara, C. (2002). A Basic Guide to Program Evaluation. Authenticity Consulting, LLC. 1- 8.
Suvedi, M. (2003).Conducting Program and Project Evaluation. Forrex. 1-30.