This business communication course has equipped me with a wide scope of knowledge and skills. This includes the fact that it has addressed the different types of business communication which the course has addressed so far include verbal communication which is a form of communication which involves using of words for the purposes of communicating. Non-verbal communication is a communication mode that only majorly makes use of body language as well as subsequent other physical gestures in the communication process. Written communication is a communication form, which only includes forms for communication that are written. Electronic communication is a modern form of communication, which involves the use of electronics as well as latest technology in communicating including teleconferencing and e-mailing facilities.
In business, oral communication will imply the form of communication done through the mouth. It will include business people engaging in conversations with each other. This could range from direct conversations to telephonic forms of conversation. Discussions, presentations are forms of the general category of oral communication. Generally, oral communication is highly recommended as the communication matters are of temporary forms or in cases where direct interaction is needed. Further, face to face communication (such as conferences, meetings, lectures and interviews) will be a significant element in building mutual trust and rapport. On the other hand, written communication greatly has significance to today’s forms of business communication. Here, effective written communications are essential in the preparation of worthy promotional materials in business development as speech comes before writing. However, writing is rather unique as well as formal as compared to speech. Effective writing will involve thorough choice of words, their correct organization in profound order along the formation of sentences as well as a cohesive composition of ideas to be communicated. Writing is more reliable and valid unlike speech even though speech is somewhat spontaneous and writing will cause further delay as well as take more time because feedback does not come immediately.
In addition, we have also tackled a broad bit on channels of communication. This has equipped me with sufficient efficiencies in developing sales notes/meetings, advertising, intra/internet, tradeshows, employee communications, seminars/summits, executive briefings, direct marketing, customer initiatives, analysts/consultants, workshops, media tours and testimonials.
Audience management is also an important skill that I have acquired so far. Understanding the audience in business communication is very important. A same concept will apply when addressing peers or other members of the in-house team. I have also acquired a wider scope of knowledge in relation to medium selection in communication. Using the proper and appropriate medium to address the audience ensures minimal distortion and misconception of information. In the event that the message needs personal letters or emails, using such medium to administer the message is of the essence. However, it will require face-to-face or voice-to-voice communications, using emails will be a wrong choice. Such medium used in business communication will credibility to various forms of the message as a way of sticking with such medium in supporting the message.
With the above competencies, I strongly believe that I will be instrumental in strengthening the company's relationships with its suppliers and customers in much more similar ways of building internal relationships in case one meets various external stakeholders. As an excellent communicator, I will be in a position of building trust with clients and suppliers, issuing them sustainable reasons for continued working relationships with the company in the future. If the clients or customers more personally identify with you, Mr. Janis Jones than with the company, it will make you the organization’s most invaluable human resource asset.