28th April, 2011.
Communication science is a branch of science that basically evaluates, analyses and interprets the extent of human communication within a given locality, nation or region. It additionally evaluates and researches on the effects of human communication in a locality. As a matter of fact, it utilizes the knowledge that observational proof is essential in research. Moreover, the relationship between science and communication brings a better understanding on the extent in which science has penetrated the society. It also points out the involvement of public media in demonstrating the relationship that exists between science and the non-scientists. This paper basically assesses the scope of scientific knowledge within the public and how consequently this finding has affected communication. It additionally points out the impacts of social networking on communication. The paper also discusses energy issues related to food, culture and oceans, and finally evaluates the essence of engaging American culture in science and how this can enhance communication. It finally stipulates the impacts of religion on communication and science.
According to (Carey 1), scientific knowledge is not well spread in the Southern part of America and hence has imposed a communication risk to the public. The reason why science is not well spread to most parts of the country is attributed to failure of the media to properly broadcast scientific related facts to the public. Recent studies have shown that communication is generally weakening in most parts of the country as a result of the inadequacy of scientific knowledge. Additionally, research conducted by professor Herr (2007) demonstrates that majority of stations in the US do not broadcast scientific related programs. This actually can be debated as the major contributors to derailing levels of public knowledge on scientific facts. The report released by “the A.C Nielsen Company in 2007” demonstrated that: The average time spent by Americans in watching television is 4 hours every day, twenty-eight hours every week and two full months in every year. In addition, the following shows how time was divided among the various programs: 30 % of the time was dedicated to broadcasting; 53.8 % of the time was devoted to discussing issues related to crime, theft, disaster and conflict; 0.7 % was dedicated to public announcement while 13.5 % was dedicated to other programs. From this data, it can be argued that very minimal or little time is devoted to scientific programs. Therefore, the media can conclusively be debated as failing the nation in terms of creating public awareness. This may consequently result to inadequacy of scientific knowledge in the public sector.
On the other hand, research has also shown that emergence of social networking programs like Facebook, twitter and MySpace have adversely increased communication. Millions of people in the whole world currently are members of these websites whose aims are to enhance communication. Most of these people have blended these practices into their daily activities (Boyd and Nicole 1). Moreover, scholars from various fields have actually evaluated the impacts of social networking sites (SNSs) in communication. Their findings have reflected an immensely increased rate of communication.
Research has also established a direct link between energy distribution, food availability, oceans and culture. All these factors have all been found to contribute greatly to communication in a country. For example, research has proved that nations like USA and UK have improved communication sectors due to their willing culture in embracing new ideas. Technology has been on the rise in these two nations and the public has willingly embraced this change as a way of improving communication. For example, statistics shows that
According to Kroeker (1) engaging American culture in science is a significant factor in establishing and reinstating communication in the public sector. In his study, technology is arguably one of the many factors used to empower the society. Moreover, researchers debate that scientific technology has been the most philosophical aspect of change in the lifestyle of most Americans. As a matter of fact, engaging American culture in communication will assist very much in improving communication. By engaging the American culture in science, most problems derailing communication may easily be identified for example, understanding the level of technology within the different groups of people will actually promote understanding. This will consequently improve communication.
Religion also plays an essential role in promoting communication. According to Samovar and his friends (103), religion is part of the strong social culture that plays a significant role in communication. For a majority of people, their religious beliefs and traditions (like tribe and families) root them strongly in the world and any attempt to disregard these aspects brings conflict. Moreover, religion offers answers to most inexplicable occurrences and incidences that science cannot provide. It basically deals with issues linked with human behavior by providing a control mechanism. It does this by linking members of specific religions together during their search for a common source of guidance. For example, through a religion like Christianity, most Christian followers are united in America and the world as a whole. This improved communication is attributed to the common goals Christian share.
In conclusion communication science evaluates, analyses and interprets the extent of human communication within a given locality, nation or region. It additionally evaluates and researches on the effects of human communication in a given population of people. It is also very evident that social networking websites like Facebook and Twitter have had undisputable impacts in the communication sector. The success of these social networks has mainly been attributed to the willingness of the society to embrace change. The American culture has also permitted penetration of ideas into the society that has seen communication improve greatly. Finally, science communication plays a very essential and significant role in the public sector. It aims at promoting community awareness, knowledge, skills and culture by empowering the public to accomplish scientific goals (Burns, O’Connor and Stocklmayer 184).
Burns, T., O’Connor, D., & Stocklmayer, S. Science Communication: A Contemporary Definition. Public Understanding of Science 2003, 12: 183-201. Retrieved from http://docs.google.com/viewer?a=v&q=cache:h5mb6RcgVesJ:sass.caltech.edu/events/BurnsStocklmayerOConner_WhatisSciComm_PUS.pdf+statistics+showing+America%27s+awareness+of+science&hl=en&gl=ke&pid=bl&srcid=ADGEESj59CVWsr_TxjBZ0UoKByMZ7DkMm6g9RX38z9Fh3m7Wp-Ju8-5nYwbROsjU85trOcq889x0ynGt0dO9wfeP4OmZJeddNWxaoUPoVF4zHq1ZGoaoTY0Lvu_Qilxx8skI_n2O9iBn&sig=AHIEtbRgzcxWBjr5NFIZcrZ6ot-LHwQE4g
Carey, James. Chapter 1: A Cultural Approach to Communication, 2007. Retrieved from < http://www3.niu.edu/acad/gunkel/coms465/carey.html>
Herr, Norman. Television and Health. Washington: T.V America, 2007. Retrieved from < http://www.csun.edu/science/health/docs/tv&health.html>
Kroeker, Kirk. Technology and Religion: An Interview with the Episcopal Church’s Tom Ferguson, 2004. Retrieved from < http://www.technewsworld.com/story/33078.html?wlc=1304081488>
Samovar, Larry et al. Communication between Cultures. Boston: Wadsworth Cengage Learning, 2011. Retrieved from