In the 21st century, the face of media and mass communication has evolved from simply reading books and written interaction towards more recent trends visual media (Tucker, 2007). In the present assignment, the articles “The New Media Age” and “Building Creative Communities: The Role of Art and Culture” would be reviews and the one of trend of mass communication which would affect my prospective or current goals would be identified.
The Internet, in modern times, has become the most important and popular means of exchanging information and communication. As stated by Eger (2006), the trend of growing popularity of media would lead to “virtual communities”, where individuals would interact through social media platforms. These Internet-based communities are known as cyberspace. However, this trend of virtual communities would impact my prospective career goals of becoming a part of the service sector. In fact, as shown by Eger (2006), globalization and digitization of media would lead to unemployment because of the out-migration of jobs. The service sector has become widely automated, wherein state-of-art technology is used to employ foreign workers, from different parts of the world. A recent research by Forrester Research Inc. shows that almost 3.3 million service jobs would be moved out of the US in the next fifteen years (Eger, 2006). Thus, the prospects of getting jobs and employment in the service-sector have become very slim, with such jobs become even more precious than they were.
In conclusion, keeping the new trends of visual media in mind, I would pursue my career goals by enhancing my knowledge of digital technologies and becoming adept with the ways of online media. After getting a job in the advertising sector, I aim to become more creative and active on the Internet, along with increasing my communication with colleagues over the various social media platforms like Facebook and Twitter.
Eger, John M. Building Creative: The Role of Art and Culture. World Future Society, 2006.
Tucker, Patrick. The New Age Media: End of the Written Word”. World Future Society, 2007.