Lamyaa Sbai-Tarqi
Business Management Course
Abstract3
Introduction..4
Models and Trends of CRM5
Social responsibilities and ethics..9
Customer Relationship and Satisfaction.10
Business-to-Customer (B2C) and Business-to-Business (B2B) Relationships..11
Importance of Customer Relationship Management11
Conclusion.12
References.13
Customer Relationship Management Abstract This paper seeks to explore the definition of customer relationship management and its impacts on society, and ethics as a social responsibility. It also seeks to explore the different trends in customer relationship management. The introduction is an overview of the key concepts and areas of interest and their relevance. The paper also comprises of a detailed exploration of the different trends and models in customer relationship management and how they affect a business’ social responsibilities. Furthermore, this paper explores ...
