Essays on Customer Relationship Management

Introduction

Companies in different industries are adopting marketing strategies that aid them achieve uniqueness and difference from their competitors. At an age where companies experience stiff intra-industry competition, it is imperative that their marketing managers be regularly involved in the development of distinct strategies that help them acquire a comparative advantage over their competitors. The whole process of adopting unique marketing strategies to attract a certain target market is called strategic marketing. According to Wilson & Galligan (2012), strategic marketing refers to all activities undertaken by a company to differentiate itself from other players in the same industry in the marketplace. ...

Why it was or was not a success in terms of cost, schedule, quality, and performance

The implementation of a customer relationship management (CRM) ERP platform at the bank was successful in terms of cost, schedule, quality, and performance. According to Lindgreen & Antioco (2005), CRM is critical in the banking sector as it helps banks easily reach and serve their customers. From the case study, it is clear that before implementation of CRM the bank had a small customer service department with poorly trained employees. This was highly inefficient since there was a long waiting time for customers to contact customer support of about 20 minutes (Blery & Michalakopoulos, 2006). In turn, this led to long ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

Chevrolet Silverado also known as GMC Sierra is a product of General Motors. It is a full-size and heavy-duty pickup truck. The series of heavy-duty trucks of General Motors from which Chevrolet Silverado belongs was first introduced in 1999. Since its confinement in the General Motors till today, it passed through different innovative and more efficient advancements (Chevrolet.Ca, 2017). The variations in the engine and other equipment of the vehicle made it more successful and the prime choice for its buyers. It also managed to make its place in the market due to its holding company, General Motors that ...

Introduction

Customers are a vital part of any business entity because they are the life of an organization. Many companies take their relationships with their clients very seriously hence this begs the attention of customer relationship management. The process customer relationship management is primarily the practices, strategies and most importantly technologies used by companies to interact with their clients (Rouse). It entails the analysis and management of the rate of customer interaction with the business. Key areas of interest are within the points of contact with the customer like direct mail, telephone, live chat, websites, social media and even trough ...

Similarity between customer relationship management and supply chain management

The supply chain management within the companies is responsible for constant supply of the materials, the financial resources and the information that the company needs in order to undertake quality production of its goods and services and to do it in a timely manner. This, the supply chain management does by coordinating the work flow right from the vendors to the manufacturers and also from the distributing sectors to the retailers. Using the effective techniques of supply management, the supply chain management helps in this way to reduce inventory and ensure that the products are available to the company ...

Entrepreneurship Resource planning system

Many organizations in the world have taken the initiative to enhance the quality and efficiency of their operations. As a result, they have integrated entrepreneurship planning software in their systems. Entrepreneurship resource planning system assists global businesses in integrating their vital business functions such as inventory, planning, finance, purchasing, and marketing among many others. Businesses in the world are finding the system of great use because it is able to enhance the efficiency of a business. Since the development of ERP systems, many companies have seen its worth to integrate. In fact, during that time the systems played a ...

Business

Apple is a very renowned company which has been manufacturing high-quality products such as laptops, mobile phones and other gadgets. The most popular products by Apple include iPhone, Mac, iPod, Apple watch etc.

Social Media and Apple

We know that every organization makes use of social media to communicate the target market about its products and services such that it stands out in the competition. Due to change in lifestyle, people rely on social media more for getting informed about a product and the image of an organization. Competitors of Apple such as Samsung, Qmobile, and others are also making use of social ...

Abstract

The creation of effective marketing strategy is the key component of successful introduction of new product or service. This research is aimed at formulation of the comprehensive marketing plan for ready-to-enter the market landscaping company Green Art Studio. The company offers innovative EPCM-system of landscape design that results in establishing long-term relations with the clients. Green Art Studio fulfills dreams both of highly and lowly placed clients providing sustainability and innovations. Marketing plan includes overall strategy identification, analysis of industry competition, market positioning, communication tools and 4-Ps definition. Specific attention is given to the issue of target audience as ...

Question 1

Internal workforce: When Organizations want to adopt new software, they must consider users preparedness in accepting and using the product. As such, the management is required to handle the transition stage in a good manner so that the new software product is acceptable to users and that it accommodates uninterrupted delivery of education and other essential services in the University (Ehie and Madsen, 2005, p.547). Change management, when considering any software deployment process, includes assuring employees that they will not lose their jobs and that change process will minimize initial disruptions caused by new hardware, services, and software. The ...

Information Technology Infrastructure

Information Technology Infrastructure

Introduction

Information technology plays an important role in the development of businesses and manages their operations smoothly. Management Information System (MIS) is a computerized system that plays a significant role in managing the company’s data. It provides information to the managers to create sound decisions for business growth. Management Information System (MIS) includes financial information database that could be used to generate useful financial reports. It helps the management to take effective decisions on the basis of these reports. It manages the company’s transactions effectively that enhances its performance. The MIS improves the internal business ...

Peg's Coffee Clutch has 20 years in the business of coffee. The company has the thread from local and multinational competitors. The local competitors are Joe Joe's Cup of Joe, Sallie's Little Sip and The Big Cup. The multinational competitors are Starbucks, McCafe (McDonalds), Pacific Coffee and The Coffee Bean and Tea Leaf. It is necessary for the company to create a new product with a new strategy that helps it to increase sales in a moment when the founder has health problems. The new product must maintain the values of friendship and compromise of the company with the ...

The significant feature of modern business conduction is regarding information as an important and powerful ranking high resource. Comparing to the last decade, nowadays the revolution of information systems and improvement that it brought to the processes of management are evident to the business world. Implementation of high technology revolution achievements provides organizations with useful opportunities such as acceleration of key business processes, raising of gains and competitiveness maintaining. The major function of information systems within the corporate context can be described as the process of business data collecting in order to transform it to the useful information, its ...

Executive Summary

The background for this paper is the analysis of the "Large Technology Company" referred to as LTC hereafter. The paper looks at the LTC's requirements for an ERP system recommends a suitable ERP solution for the company. Due to the growing complexity of the business environment in most industries and the increased globalization and the resulting internationalization, managing and utilizing information effectively is very important for the success of modern companies. Managing the whole operations requires IS that can integrate both external and internal information into readily available and usable forms. ERP systems are being used by many companies ...

Customer Centricity has been explained as a business strategy where business functions revolve around understanding and satisfying customer needs. MacDonald (2016) terms it as a strategy which means putting the customer first and at the centre of a business that consists of understanding the customer needs, building a relationship with him and retaining him. From the 4 Ps of Management, the focus has changed to ‘get, keep, grow’ – meaning getting customers, retaining them and serving them facilities which help in winning over other customers too. A Customer Strategy focuses on the acquisition of customers, retaining them and increasing revenues ...

Customer strategy plan

The fundamental objective of the customer strategy is to ensure that the traffic department can enhance the value of its customer base. This is because a customer-centric business considers customers as the vital source of the short-term revenue and as well as the long-term value creation (HHH). In other words, customers are the individual financial assets, and for that reason, Traffic Department should be in the frontline to increase their total. Therefore, it is significant to develop a customer-centric strategy because customers are scarce, they are the source of revenue, and they create value in different ways. The first ...

A strategic plan is the result of the choices made by the corporate executive on how to deal with customers and how to conduct the operations of the company in order to maximize profits and progress the company’s agenda. To formulate an effective strategy plan, the executives need to know the Result they want to achieve, the Purpose of the strategy and the Massive action plan they need to achieve that result. To formulate a successful strategy, plan the executives should have a shared vision for the organization and the aims of the strategy. The aim of a ...

Introduction

GAP Inc. is US based clothing and accessories retail company. It has headquarters in San Francisco, California. The company was founded in 1969 by two partners. The motivation behind the formation of the company was making sure the availability of the pair of jeans at affordable prices. Now the company has expanded its business to different regions as well as divisions. The divisions of the company operating under GAP Inc. are Banana Republic, Old Navy, Athleta, Intermix, and Banner. GAP is the largest specialty retailer in the US. The company is operating in a tight, competitive landscape and faces ...

Information Technology Infrastructure

Information Technology Infrastructure

Introduction

Information technology infrastructure is a combination of network, hardware, software, facilities and other services that are required to manage, control, and deliver the operations of information technology. It is comprised of computer systems, networks, software applications, data storage, servers, and other components. It helps to manage the internal business operations of any organization. Information technology infrastructure consists of different hardware like computers, printers, routers, hubs, scanners, data centers, and others. The management of different software’s like enterprise resources planning (ERP), Oracle, customer’s relationship management (CRM), and others is involved in it. It is divided ...

Institutions:

Actions to improve Zeron service structure and overall service The problem with Zeron that results in customer issues could be a poor clarity with the agents regarding the internal principle of customer service. Thus, ongoing support and guidance could be significant ways of addressing the issues. Additionally, the officers' network on Quality customer service (QCS) could be a helpful platform for sharing as well as dissemination of experiences information regarding the best practice. In that respect, service standards focusing on organizational and business unit platforms, as well as a commitment to principles of internal customers, could be crucial to ...

Executive Summary

The report is designed to develop the strategic marketing plan for Vertical Horizon Company for its coming three years. The company was founded in 2003 in New Zealand,and it offers adventurous services. The major activities of the company include Team building, Training of leadership, camping, camps for children, adventurous activities, Family get-togethers and reunions, parties, events and celebrations and Catering, Venue and accommodation services. Based on the situation analysis, strength and weaknesses of Vertical Horizon are found along with the future opportunities and threats to the company. Keeping the analysis in mind, the three marketing objectives are designed ...

Business: Customer Relationship Management (CRM) For Wynn Hotel.

Introduction Customer Relationship Management (CRM) is a word that in used in reference to the well detailed strategies, practices and technologies that organizations use for the analysis and management of customer information. Customer relationship management has the capacity to hold a client’s information as long as he is still a customer of the organization. In a nutshell, it stores and handles information relating to the clients throughout the business period. It has the capacity to analyze and store even the most vital and sensitive information relating to a client’s interaction with the company (Greenburg, 2009). The primary ...

Introduction

Social Media enables the effective communication of people via the use of technology. Facebook, LinkedIn, and Twitter are social media platforms that have become a part of people’s daily lives being used to communicate with loved ones who are near and far. This is a positive experience for most people; however, there are also negative experiences to include people living double lives, having affairs, and defaming people’s reputations sometimes without the knowledge of the very people who are being discussed. Businesses are also using social media to enhance their daily business operations. But with every benefit of ...

Management

Review of Retailer’s Communication Plan Brand Communication In order to add value to the products and services offered by organizations and ensure that marketing efforts yield a high rate of success, it is really important the brand communication is carried out in an effective manner. For creating a brand communication strategy, exceptional insight, high focus, creativity and an in-depth analysis of internal and external environment are required (Stafford 10). It is believed that every brand is unique in its own way and requires different methods of communication so as to attract, retain and satisfy the stakeholders. Lynch, Joanne, ...

In the contemporary world, customer relationship management (CRM) plays an essential part in the typical organization's marketing system. In the market structure, the demand for understanding how to manage customer relationship effectively has increased. Firms have realized that the esteemed and potential customers have distinct economic value to their business and hence need to use their communications strategy and customer offering offerings. As a result, companies are shifting from brand centric or product-centric marketing strategies to the customer-centric method. According to Payne and Frow (2005, p.168), CRM is defined as "a strategic approach that is concerned with creating improved ...

Summary of Presentation

Summary of Presentation

In this presentation, my objective was to effectively communicate what I know about customer relationship management (CRM) in the context of small business marketing. I started by defining the meaning of CRM. CRM is concerned with the management of the relationship with customers and not stakeholders. The presentation was about communicating various issues involved in the management of customers in the business marketing. I set about doing the presentation about the topic by first analyzing various issues of electronic-CRM (e-CRM). There were various issues which I analyzed and formed topics of the presentation including customer equity, ...

Lamyaa Sbai-Tarqi

Business Management Course

Abstract3

Introduction..4

Models and Trends of CRM5

Social responsibilities and ethics..9

Customer Relationship and Satisfaction.10

Business-to-Customer (B2C) and Business-to-Business (B2B) Relationships..11

Importance of Customer Relationship Management11

Conclusion.12

References.13

Customer Relationship Management Abstract This paper seeks to explore the definition of customer relationship management and its impacts on society, and ethics as a social responsibility. It also seeks to explore the different trends in customer relationship management. The introduction is an overview of the key concepts and areas of interest and their relevance. The paper also comprises of a detailed exploration of the different trends and models in customer relationship management and how they affect a business’ social responsibilities. Furthermore, this paper explores ...

Introduction

The case of XYZ company’s CRM initiative illustrates how performance contracts with vendors have the potential to be renegotiated midstream. The case also illustrates how various decision makers can reach points of conflict during an initiative’s development and implementation stages. In this particular case, the project manager and head of marketing have reached an impasse in what the design of XYZ’s new CRM product should contain. A contractor that specializes in customer relationship management has already received a set of performance standards for the product and is near halfway complete with the project’s design. Under ...