SITUATION ANALYSIS
In 2015, Kodak posted 1,798 million and $54 million in revenues and operating income, respectively, representing a gross profit margin of 21.2% and a net income margin of 3.0%. In spite of the acceptably high revenues, the company recorded a net loss of $80 million. Kodak’s 2015 financial performance was the worst since 2005, when the company had gross revenues of $14,268 million. The 2015, performance also marks a continuing and steady decline in Kodak’s revenues and profitability (Morningstar, 2016; Eastman Kodak Company, 2016). Figure 1: Kodak's financial performance is steadily declining Currently, the company ...
