PART 1
Question 1 If the price elasticity of demand for firm X’s product is -1.75, lowering its price will result in an increase in total revenue. This is because a negative price elasticity of demand implies an inverse relationship between price and quantity demanded. It indicates that an increase in price leads to a decline in quantity demanded and a decline in price leads to an increase in quantity demanded. In addition, the price elasticity of demand is more than 1 in absolute terms hence a change in price leads to a more than proportionate change in quantity demanded. A 1% decrease in ...
